One person's tooth discomfort is another person's dentist recommendation. While that might not be exactly how the saying goes, Google's newly launched Social Search allows just that. If one of my friends tweets about a dreaded upcoming trip to the dentist, I'm actually quite interested because I'm looking for a dentist in the area. As someone in the market for a new D.D.S., I can run a Social Search on the term and see who in any of my social networks has mentioned "dentist." I can then reach out to this person to get their opinion/review of their dentist. 
The primary goal of Social Search is to 'find more relevant public content' from within the social circles we engage in. Social Search runs alongside Google's search platform, so users see traditional results, as well as more personalized, applicable results from their network. Social Search pulls from social platforms such as Flickr, MySpace, and LinkedIn, as well as contacts from Gmail, and other Web sites linked to a user's Google Profile. (For Social Search to work, you must have a Google Profile.) (more...)
