Posts Tagged ‘health’

Juliet
Glassroth

Yoga Needs PR

Tuesday, March 20th, 2012

Lately, yoga’s gotten some bad press. First there was William Broad’s article (and his forthcoming book) about injuries related to yoga. And last month, John Friend, founder and head of Anusara Yoga, left his post amid allegations of financial impropriety and other misconduct. And don’t even get me started on the idea of yoga competitions.

All this just breaks my heart. Over a decade of yoga practice and several teacher trainings have changed my life profoundly in innumerable, positive ways. To paraphrase the immortal words of Donny Osmond, I urge you: please don’t let a few bad apples spoil the whole buncha yogis!

Needless to say, yogis were up in arms (literally and figuratively) about Mr. Broad’s article. It’s important to note that Mr. Broad himself is a long time yoga practitioner. And he states in the piece that: “[Devotees] celebrate [yoga’s] abilities to calm, cure, energize and strengthen. And much of this appears to be true: yoga can lower your blood pressure, make chemicals that act as antidepressants, even improve your sex life.” It is true! I am sure many of the nearly 20 million practitioners in this country would gladly attest to these benefits and many more.

But that doesn’t mean that everyone should just asana their hearts out with abandon. In any fitness DVD – including those for yoga – there are qualifiers up front encouraging people to check with their physician before beginning a new regimen. Why should we expect something different for yoga? Two years ago, I had excruciating tendonitis…from my elliptical trainer! Where was the drama then, I ask you? You know what helped? Yoga.

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Jett
Choquette

A Year for Scientific Innovation: How Biotechnology Fits into America’s Future

Friday, February 3rd, 2012

Photo credit: RACHEL DEVOR / THE EAGLE

Last week I had the opportunity to listen to two U.S. presidents discuss the future of America and the world – President Barack Obama in the 2012 State of the Union (via live-stream) and former President Bill Clinton at American University where he spoke about his latest work with the William J. Clinton Foundation (as a member of the audience).

While the purpose and overall messaging of both speeches were drastically different, one theme tied them together: America’s future depends on scientific innovation and, more importantly, investment in science. If the calls for action in both of these speeches materialize, this may be the year for biotechnology.

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Ricki
McCarroll

Ladies…You Know Lung Cancer Kills Right?

Wednesday, November 16th, 2011

From a girl who came from the West Coast where the ban of smoking cigarettes in work places was enacted in January 1995 and banned in restaurants three years later, it was a shock to move to the D.C. area and find you could still smoke indoors in some establishments directly outside The District.

My doe-eyed, granola crunching, outdoorsy, non-smoking California self was definitely taken aback at the amount of smokers around me. Even some two and a half years later, it still shocks me on my morning commute to find myself walking behind someone to the Red Line (D)Re(a)d Line who has a cigarette in their hand at 7:30 in the morning.

Naturally, with a health communicator’s strategic mind, I began to tally the amount of men and women I witnessed lighting up during my morning jaunts to work between the hours of 7:30 and 9:00 a.m.

My findings? Interestingly enough, the majority of the people I witnessed were women around the ages of 30-55 strutting in pencil skirts and pumps with a lit cigarette balancing in their hand. To be frank, I was shocked when I tallied the numbers. Really, ladies? After all the facts we know about tobacco?

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Luke
Dickinson

SCOTUS Beat: Review of Health Care Reform Heats Up

Friday, October 28th, 2011

The highly anticipated Supreme Court review of landmark health care reform legislation has taken a step closer to reality. The nine Supreme Court Justices announced on Oct. 26 that they will review five of six pending petitions on Nov. 10, one of their closed-door conference days.

In this session, the Justices will decide whether or not to hear any or all of the petitions that challenge the massive Patient Protection and Affordable Care Act (ACA), spearheaded by the Obama administration. While it is not guaranteed that the petitions will come before the court, legal experts anticipate that the Justices will take on this controversial topic, notably as lower federal appeals courts have previously made divergent rulings on the constitutionality of the new law. (more…)

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Luke
Dickinson

SCOTUS Beat: Inside the Chamber – The Supreme Court Comes to Order

Monday, October 17th, 2011

October 3 marked an important day in the justice system, and I’m not talking about the decision for Amanda Knox. It rang in the opening of the October 2011 session of the Supreme Court of the United States (SCOTUS), our nation’s highest and most influential court. While there is never a SCOTUS session that goes by without controversy and cases that impact all Americans, the focus of the latest term is clearly centered on the beast that is Health Care Reform. A host of challenges to President Obama’s health care legislation will be heard this term, along with some other eye opening issues, including a challenge by broadcasters over the reach of the FCC, questions of immigration and police surveillance limits.

Inside the Hallowed Chamber

Along with Spectrum colleagues, I had the pleasure of attending opening day arguments from inside the Supreme Court. Once I got over the grandeur of the building, I had an eye opening experience witnessing the court in session. The last time I was in a courtroom was to be sworn in as an American citizen, so it was particularly poignant to see one of our nation’s three pillars of government in action.

As the counsel approached the bench for oral arguments, I could sense that even for the most experienced attorney this moment must feel like the World Series, Super Bowl and World Cup Final rolled into one. To look at the nine Justices, the most educated and respected in all the land, they gave the air of, at times, being annoyed that someone would dare challenge their Court’s past judgment, while at others nonplused by the whole situation, lolling in their high-backed leather chairs.

With each probing question, however, it was abundantly clear that they are each thoroughly engaged – even Justice Thomas who has not spoken in oral arguments for more than five years – and knowledgeable on every intricate aspect of not only the case at hand, but the annals of historical prescient, Constitutional implications and the impact their ruling will have on all Americans.

Influencing Our Nation

Every ruling hangs on a knife edge that could reposition our nation’s laws, mold interpretations to the Constitution and impact the day-to-day lives of every American. Health care reform, and indeed the 2012 Presidential race, could hinge on the rulings of key cases in the term, including the first case to be heard, Douglas v. Independent Living Center of Southern California. With rulings generally announced following the end of the term, it will be some time before the decisions are known. Every American should be watching the court closely, be that through the media – including this blog – or if the opportunity arises, from the gallery inside 1 First Street.

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Kaitlin
Bowen

A Twitterview with AARP Illinois: Demystifying Social Media for Seniors

Tuesday, October 11th, 2011

SMW_banner_250x250_Final_Global-sept11Last week, I had the chance to “Twitterview” (Twitter + interview) Jennifer Baier, Senior Program Specialist of Technology and Volunteer Engagement at the AARP Illinois State Office, as a follow-up to her Social Media Week presentation, Demystifying Social Media for Seniors and Beyond.

We’ve heard that those over 50 are one of the fastest growing demographics on social networks, but what exactly are older adults doing online? Besides looking at photos of their kids and grandkids, they are using social media for advocacy, healthcare and job hunting. Take a look below to view our live Twitter Q&A exchange to find out more about what’s getting some seniors plugged in and what’s still keeping some offline.

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Kaitlin
Bowen

IHSMS: The right formula for successful healthcare communications

Tuesday, May 17th, 2011

The evolution of Health 2.0 in our data-driven world calls for a shift in the way health organizations locate and communicate with their target audiences. While health challenges abound in local communities and on a global scale, so does the potential within the communication tools and technology that we hold.

Spectrum’s team of health communicators from across the globe will converge in Washington, D.C. on May 18th from 9-10:30 a.m. ET to present data and reveal insight from a global listening program. The listening program was conducted in 11 countries to assess the impact and conversation around malaria. During tomorrow’s event, the International Healthcare Social Media Summit team will discuss the implications for the data found, as well as offer insight into strategies for using digital tools to benefit national and international healthcare organizations today. For more information about the summit and to register, please visit the event page. You can also view live-streaming of the summit or follow the conversation on Twitter: #ihsms.

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Kaitlin
Bowen

What Health Communications Cannot Do

Thursday, March 3rd, 2011

Last Tuesday, I attended the American News Women’s Club’s first Professional Pursuits Series program. Guest speaker of the night, Molly Mahoney Matthews, founder, CEO andPresident of The Starfish Group, is a seasoned health communication professional who has seen nearly every corner of the healthcare PR space – she has worked agency life; led communications for a hospital; built, managed and sold her own firm; and is now president of her second communications company.

While Molly was fielding questions after her presentation, I asked her to describe what healthcare communications is in two sentences. Like many PR practitioners, I have a hard time explaining what exactly it is I do each day, so I thought this would be a good question to ask of a woman who has been in the field for 25 years.

Molly gave a brief answer about influencing health behavior, but really recommended that I check out the NIH’s “Making Health Communication Programs Work” for a solid definition of healthcare communications. As a budding health and science PR professional, I knew that I should check out this resource.

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John
Seng

Own Up On Disease Prevention, Oprah!

Wednesday, February 16th, 2011

McCarthy and Winfrey: Scaring the Public About Vaccines

An op-ed in the February 2011 edition of SCIENTIFIC AMERICAN laments recent increases in pertussis, or whooping cough, in California, suggesting the trend may result from parents’ growing reluctance to permit their children to receive vaccines. For those of us not familiar – yet – with whooping cough, the magazine describes the disease as “known…for the distinctive sound its victims make when gasping for air after a fit of paroxysmal coughing…”

There’s nothing wrong with a good measure of healthy skepticism about even long-proven medical treatments and procedures. But why do so many people favor fear over solid science and their own pediatrician’s recommendations?

Here’s one reason: When the television icon of the past quarter century and her Hollywood autism spokesmodel say it’s so, many parents can’t help but agree there must be some, any kind of connection. After all, goes the TV wisdom, a child is perfectly healthy before the vaccine, and just look now.

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Anthony
LaFauce

mHealth is the Future

Monday, August 16th, 2010

welldocWellDoc, a company focused on developing next generation medical tools, announced that the FDA has approved its DiabetesManager System. I can hear you now, “what’s the big deal? There are plenty of those on the market already.” The key to this new system is that it delivers real-time monitoring results to a person’s mobile phone.

Again, is it really that great of a tool? The DiabetesManager System also links directly to the patient’s caregiver via the patient’s phone and can provide automated health updates. HIPA you say? Well the company’s press release says nothing about privacy issues, but because this is an ‘opt in’ program that communicates directly with a patient’s caregiver, the information passed is no different than a patient calling his or her caregiver.

After a quick read-through of the WellDoc’s site, I was able to read that the information captured is held in a highly secure database that only allows for approved member access. I understand the need for HIPA, but on the other hand I understand the need to provide healthcare information on the go. (more…)

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