Posts Tagged ‘health’

Kaitlin
Doody

IHSMS: The right formula for successful healthcare communications

Tuesday, May 17th, 2011

The evolution of Health 2.0 in our data-driven world calls for a shift in the way health organizations locate and communicate with their target audiences. While health challenges abound in local communities and on a global scale, so does the potential within the communication tools and technology that we hold.

Spectrum’s team of health communicators from across the globe will converge in Washington, D.C. on May 18th from 9-10:30 a.m. ET to present data and reveal insight from a global listening program. The listening program was conducted in 11 countries to assess the impact and conversation around malaria. During tomorrow’s event, the International Healthcare Social Media Summit team will discuss the implications for the data found, as well as offer insight into strategies for using digital tools to benefit national and international healthcare organizations today. For more information about the summit and to register, please visit the event page. You can also view live-streaming of the summit or follow the conversation on Twitter: #ihsms.

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Kaitlin
Doody

What Health Communications Cannot Do

Thursday, March 3rd, 2011

Last Tuesday, I attended the American News Women’s Club’s first Professional Pursuits Series program. Guest speaker of the night, Molly Mahoney Matthews, founder, CEO andPresident of The Starfish Group, is a seasoned health communication professional who has seen nearly every corner of the healthcare PR space – she has worked agency life; led communications for a hospital; built, managed and sold her own firm; and is now president of her second communications company.

While Molly was fielding questions after her presentation, I asked her to describe what healthcare communications is in two sentences. Like many PR practitioners, I have a hard time explaining what exactly it is I do each day, so I thought this would be a good question to ask of a woman who has been in the field for 25 years.

Molly gave a brief answer about influencing health behavior, but really recommended that I check out the NIH’s “Making Health Communication Programs Work” for a solid definition of healthcare communications. As a budding health and science PR professional, I knew that I should check out this resource.

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John
Seng

Own Up On Disease Prevention, Oprah!

Wednesday, February 16th, 2011

McCarthy and Winfrey: Scaring the Public About Vaccines

An op-ed in the February 2011 edition of SCIENTIFIC AMERICAN laments recent increases in pertussis, or whooping cough, in California, suggesting the trend may result from parents’ growing reluctance to permit their children to receive vaccines. For those of us not familiar – yet – with whooping cough, the magazine describes the disease as “known…for the distinctive sound its victims make when gasping for air after a fit of paroxysmal coughing…”

There’s nothing wrong with a good measure of healthy skepticism about even long-proven medical treatments and procedures. But why do so many people favor fear over solid science and their own pediatrician’s recommendations?

Here’s one reason: When the television icon of the past quarter century and her Hollywood autism spokesmodel say it’s so, many parents can’t help but agree there must be some, any kind of connection. After all, goes the TV wisdom, a child is perfectly healthy before the vaccine, and just look now.

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Anthony
LaFauce

mHealth is the Future

Monday, August 16th, 2010

welldocWellDoc, a company focused on developing next generation medical tools, announced that the FDA has approved its DiabetesManager System. I can hear you now, “what’s the big deal? There are plenty of those on the market already.” The key to this new system is that it delivers real-time monitoring results to a person’s mobile phone.

Again, is it really that great of a tool? The DiabetesManager System also links directly to the patient’s caregiver via the patient’s phone and can provide automated health updates. HIPA you say? Well the company’s press release says nothing about privacy issues, but because this is an ‘opt in’ program that communicates directly with a patient’s caregiver, the information passed is no different than a patient calling his or her caregiver.

After a quick read-through of the WellDoc’s site, I was able to read that the information captured is held in a highly secure database that only allows for approved member access. I understand the need for HIPA, but on the other hand I understand the need to provide healthcare information on the go. (more…)

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Jessica
Gordon

Spectrum Celebrates Men’s Health Week

Friday, June 18th, 2010

mhwAs a rising college senior studying Public Health with a concentration in Women’s Health, I find myself researching a wide range of women’s health issues:  sex education, HPV, cervical cancer, breast cancer, pregnancy, menopause, birth control and much more. In fact, I could probably discuss the HPV vaccine controversies in my sleep! I believe that educating women about their health is a form of women’s empowerment.  So, when I set out to write my first blog post as an intern for Spectrum, I assumed it would be about one of the women’s health issues described above; however, this post is in honor of the opposite sex – men.

This week is Men’s Health Week. As a public health advocate, I appreciate that men take a vested interest in monitoring their health. National Men’s Health Week was created to advocate and educate people about early detection and treatment of diseases that affect men and boys.  Those supporting Men’s Health Week sport the color blue to spread the knowledge about this important  week to health care providers, policy makers, the media and individuals like myself.  Much like National Women’s Health Week, it isn’t just a “woman’s” issue or “men’s” issue – health issues of men and women affect everyone. 

If there’s anything that a public health student knows, it’s that “an ounce of prevention is worth a pound of cure.”  So, as we approach Father’s Day this weekend, I encourage you to wear blue and speak out about men’s health issues not only this week, but during the remainder of the year. 

You can find more information about National Men’s Health Week here.

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Maggie
Schmerin

Spectrum To Host Free DC Week Event: Games for Change & Health – Brainstorming and Game Design Jam for HIV/AIDS

Friday, June 11th, 2010

dcweek2010-320Spectrum is excited to help kick-off Digital Capital Week, by hosting “Games for Change & Health Workshop: Brainstorming and Game Design Jam for HIV/AIDS” on Monday from 12 p.m. to 4 p.m. at our K Street office

Video games are said to be extremely effective when designed to address a specific problem or teach a certain skill, where clear objectives can be stated and when deployed selectively within a context relevant to the learning activity and goal.

This workshop will give attendees knowledge about HIV/AIDS and “edu-gaming” – creating video games for an educational purpose – and attendees will work together to conceptualize video games which could help a variety of audiences better understand HIV/AIDS in Washington, D.C. and around the world. 

To register to attend this free workshop, click here.

Let the gaming begin!

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