Wondering what the Twitterverse’s most commonly discussed health categories are? Well, look no further because Pixels & Pills, a collaborative effort between two pharmaceutical marketing firms, has developed a free visualization tool to measure online conversations surrounding a variety of medical topics.
The Health Tweeder uses search terms, hashtags and handles pertaining to a given disease state to pool results into a feed of Twitter updates. The keywords for different health categories populate a vibrant lab of colorful petri dishes, which you can click on to reveal the most recent health-related Tweets. “Growing and shrinking based on the volume of content at any one time, each dish, and all of them combined, provide a dynamic view of dialogue in real time,” said Mike Myers, president of Palio, one of the collaborating firms. (more…)
