I was recently featured in an article on AMED News and ReachMD (12:45) talking about how doctors should handle negative posts by patients on social media sites. I stated that doctors should never go on the offensive against negative postings and instead should work on “getting on top” of negative messages.
The principle is simple; you can never make everyone happy all the time so by nature some people will post negative messages. If you’re a good hospital or doctor, many of the patients you serve are happy with the work you do. Therefore, as a good practitioner or facility, if you give patients an opportunity to speak positively about you they will. More positive messages will always drown out negative messages.
Think about it like this, if you see a Yelp posting about a restaurant and 15 people say it’s great and one say it’s terrible… Who are you going to believe?
