So much has changed in just the four years since I've joined the communications industry. The exponential growth of social media, blogs and digital tools has caused us to take a step back and reexamine the most strategic way to deliver key messages to our clients' target audiences. And we continue to hear how newsrooms at some of the nation's leading outlets are shrinking, with many of the journalists who we've worked with over the years now freelancing, as opposed to holding a full-time position at one news outlet.
Yet one aspect of communications that has not changed is the power of relationships. While the communications industry is constantly evolving and embracing new tools, continuing to establish and build strong relationships is still at the core of media relations. This may seem like a no-brainer, but in today's fast-paced, changing media landscape, it is something that can often be overlooked. (more...)
