Posts Tagged ‘Public Health’

Brittany
Allgood

On the 11th Anniversary of September 11: Expanded Coverage for Responders

Tuesday, September 11th, 2012

Firefighters and other 9/11 responders, and those who worked among the debris of the World Trade Center site have been faced with a host of health-related problems. On Monday, the federal government acknowledged that cancer is certainly among the conditions, adding 58 types of cancer to the list covered by the Zadroga Act. Signed into law by President Obama in 2011, the Zadroga Act ensures that those affected by 9/11 continue to receive monitoring and treatment services for 9/11-related health problems through at least 2015.

Often compared to coal miners, workers laboring in dust for months at the World Trade Center site were exposed to a never-before seen toxic mix of jet fuel residue, chemicals and building materials. Many developed cancer-related health problems, and some have died.

So, why did it take 11 years to make it official?

It takes time to gather research data, and the National Institute for Occupational Safety and Health (NIOSH) wanted evidence of a causal relationship between the 9/11 disaster and cancer found in survivors before agreeing to fund between $14.5 million and $33 million for an estimated 950 to 2,150 claims.

“We have urged from the very beginning that the decision whether or not to include cancer be based on science,” said New York Mayor Michael Bloomberg.

The catalyst for coverage? Science.

Insufficient scientific evidence of a causal relationship was the reason for omitting cancer from the docket of covered illnesses – until research funded by NIOSH found that responder firefighters were almost 10 percent more likely to develop cancer in the seven years post-9/11 than the general U.S. population with similar demographics and 19 percent more likely than their non-exposed counterparts. (more…)

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Liz
Bryan

Top Five Survival Tips for ASCO

Monday, June 11th, 2012

I’ve attended a lot of medical meetings over the past eight years and just recently had the chance to attend the American Society of Clinical Oncology (ASCO)’s Annual Meeting for the first time. I knew the research presented at ASCO always generates a ton of news, but I had no idea how large and influential the meeting really was until I got there. I arrived back in D.C. with a new appreciation for the researchers who present their life’s work at these meetings, and the reporters who have to sift through all of the data and share it with the masses. After a few days of sessions, media outreach and downtown Chicago, I decided there should be a list of things that are essential to surviving ASCO, the granddaddy of all cancer-focused conferences.

#5 – Have a plan, but be flexible. As communications professionals preparing for a major medical meeting, we plan, plan again and then plan some more. But the biggest lesson I learned is that media priorities are constantly changing and your plan must evolve alongside. Keeping pace with Twitter, published stories and daily meeting news allows you to tailor your communications and plans as you go. You may have prepared a great pitch based on certain meeting trends and chatter, but being able to adjust your angles, available interviews and materials in real-time will make you more valuable to reporters.

#4 – Keep it short and sweet. Everyone at ASCO is being pulled in a million directions. Reporters have to attend press conferences, interview experts and write stories about multiple studies each day. Researchers are presenting, constantly meeting with people and giving interviews. Be prepared to ask your question, pitch your story or introduce yourself in 20 seconds or less. This way you’re respecting their time and making yourself get to the point faster.

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Darby
Pearson

Obesity Epidemic: A Communications Tipping Point

Wednesday, May 16th, 2012

So the obesity epidemic is not news to anyone, but this week it seems everywhere I turn there is more data, more commentary and more perspective on what we need to do to fix it. To name a few, American Journal of Preventive Medicine published a study projecting that at the current rate of growth (no pun intended), 43% of American’s will be obese by 2030. 2030?! Almost half of our population will be obese in just over 15 years – this is soon, people.

In other news, HBO is airing a documentary, Weight of the Nation, which began last night. It’s part of a broader partnership with the CDC, NIH and IOM, to take on the issue through a community-based outreach program, including a two-day conference this week in Washington with the same name. In other news, the cover of Newsweek featured a baby holding a box of French fries, exclaiming, “when I grow up, I am going to weigh 300 pounds.” It seems we are literally surrounded by the obesity problem, but, still, people don’t seem to be shedding those extra pounds.

I guess the good news is that people are talking more about the problem. And the conversation across most media seems to focus more on prevention when it comes to obesity-related diseases like diabetes and heart disease. This is crucial if we are to actually change our current trajectory, as the ties between obesity and disease are well documented and a growing burden on our healthcare system and its resources.

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Darby
Pearson

There’s Salt in THAT?: CDC’s New Report on Sodium

Friday, February 17th, 2012

Last week, the Centers for Disease Control and Prevention’s newest “Vital Signs” reportindicated that nine in 10 U.S. adults consume much more sodium than they should, putting them at risk for heart disease and stroke.  While this probably doesn’t come as a shock, what was surprising were some of the main culprits; some every day favorites that haven’t been thought of as particularly

Flicker credit: LokenRC

unhealthy in the past. Things like bread, luncheon meat and soups were newly lumped in with known salty fare like pizza, cheeseburgers and potato chips.

While many of the items on the CDC’s list might not have struck us as “bad for you” in the past, they all have something in common.  What is written between the lines here is that, for most Americans, this list is composed largely – if not entirely – of processed, packaged foods. The implications of a diet comprised mostly of foods created in a factory or chain restaurant are far reaching, and this is just one more example of the harm they can do to your body. Salt is one problem, but the larger problem is that when people are hungry, not enough are reaching for real food and, even when they do, they tend to reach for too much of it. How many people you know regularly reach for an apple instead of a granola bar? Or slice up an avocado instead grabbing takeout or opening some processed deli meat and cheese? The issue is not that all processed and restaurant foods are bad for you, but that most American’s don’t know or seek to understand what goes into the foods they eat every day. The simple act of reading labels (and understanding what they mean) can be an empowering experience that enables you to make deliberate decisions about food.

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Kelly
Barrett

Spectrum Celebrates 15 Years

Friday, December 23rd, 2011

Photo Credit: Scott Davis

Tis the season to celebrate, and celebrate Spectrum did, at our holiday party last Thursday, December 15. The Spectrum gang has a lot to celebrate this year, including 15 years of outstanding health and life science communications. Founder and CEOJohn Seng, what a milestone!

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Luke
Dickinson

SCOTUS Beat: Review of Health Care Reform Heats Up

Friday, October 28th, 2011

The highly anticipated Supreme Court review of landmark health care reform legislation has taken a step closer to reality. The nine Supreme Court Justices announced on Oct. 26 that they will review five of six pending petitions on Nov. 10, one of their closed-door conference days.

In this session, the Justices will decide whether or not to hear any or all of the petitions that challenge the massive Patient Protection and Affordable Care Act (ACA), spearheaded by the Obama administration. While it is not guaranteed that the petitions will come before the court, legal experts anticipate that the Justices will take on this controversial topic, notably as lower federal appeals courts have previously made divergent rulings on the constitutionality of the new law. (more…)

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Luke
Dickinson

Medical Device Recall and Crisis Response

Tuesday, October 25th, 2011

There have been countless recalls of faulty drugs and medical devices in the pharmaceutical and device industry. Some have been the result of malicious actions by external parties, while others can be attributed to production faults or other random incidents. No matter what the cause, the manufacturer is always placed directly in the spotlight and how they respond can have lasting effects on their reputation.

The most recent to capture the media’s attention – as they inevitably always do – is a voluntary recall of around 600,000 contact lenses made by New York-based CooperVision, Inc. Federal health officials claim that an “undefined residue” on the lenses has caused a range of eye problems, from blurred vision to painful corneal tears.

CooperVision has come under heavy criticism for their slow response to the recall. This delay has resulted in threats by the FDA to issue a public health warning and sweeping negative media coverage for CooperVision. As a voluntary recall, the Food and Drug Administration, which regulates contact lenses as a class III medical device, has only limited authority to force CooperVision into action, with much of the onus for notification and action placed on the individual retailers.

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Luke
Dickinson

SCOTUS Beat: Inside the Chamber – The Supreme Court Comes to Order

Monday, October 17th, 2011

October 3 marked an important day in the justice system, and I’m not talking about the decision for Amanda Knox. It rang in the opening of the October 2011 session of the Supreme Court of the United States (SCOTUS), our nation’s highest and most influential court. While there is never a SCOTUS session that goes by without controversy and cases that impact all Americans, the focus of the latest term is clearly centered on the beast that is Health Care Reform. A host of challenges to President Obama’s health care legislation will be heard this term, along with some other eye opening issues, including a challenge by broadcasters over the reach of the FCC, questions of immigration and police surveillance limits.

Inside the Hallowed Chamber

Along with Spectrum colleagues, I had the pleasure of attending opening day arguments from inside the Supreme Court. Once I got over the grandeur of the building, I had an eye opening experience witnessing the court in session. The last time I was in a courtroom was to be sworn in as an American citizen, so it was particularly poignant to see one of our nation’s three pillars of government in action.

As the counsel approached the bench for oral arguments, I could sense that even for the most experienced attorney this moment must feel like the World Series, Super Bowl and World Cup Final rolled into one. To look at the nine Justices, the most educated and respected in all the land, they gave the air of, at times, being annoyed that someone would dare challenge their Court’s past judgment, while at others nonplused by the whole situation, lolling in their high-backed leather chairs.

With each probing question, however, it was abundantly clear that they are each thoroughly engaged – even Justice Thomas who has not spoken in oral arguments for more than five years – and knowledgeable on every intricate aspect of not only the case at hand, but the annals of historical prescient, Constitutional implications and the impact their ruling will have on all Americans.

Influencing Our Nation

Every ruling hangs on a knife edge that could reposition our nation’s laws, mold interpretations to the Constitution and impact the day-to-day lives of every American. Health care reform, and indeed the 2012 Presidential race, could hinge on the rulings of key cases in the term, including the first case to be heard, Douglas v. Independent Living Center of Southern California. With rulings generally announced following the end of the term, it will be some time before the decisions are known. Every American should be watching the court closely, be that through the media – including this blog – or if the opportunity arises, from the gallery inside 1 First Street.

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Luke
Dickinson

SCOTUS Beat: Health Care Reform Hits the Supreme Court

Thursday, October 6th, 2011

The October 2011 Term of the Supreme Court of the United States (SCOTUS) opened Monday October 3 and with it a host of potentially decisive arguments on health care reform (HCR). Several cases on the docket for the six month session cut to the roots of the legislation; everything from the logistical implementation of individual elements of HCR to the very constitutionality of the measures passed by President Obama.

The very first case heard in the session has been called the sleeping giant of the HCR debate: Douglas v. Independent Living Center of Southern California. In its most basic sense, the case reviews whether healthcare providers and patients have the right to sue a state following cuts to Medicaid reimbursement rates; however the implications are far greater.

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Megan
Lustig

Sweet Victory, One Child at a Time

Friday, September 23rd, 2011

Last week, Frannie Marmorstein and I were thrilled to head up to New York City to attend the PR News Platinum Awards Luncheon. We attended on behalf of Spectrum and GLOBALHealthPR, our partnership of international health care communications specialists, as a finalist in the “Pro Bono” category for our work on The Progeria Research Foundation’s (PRF) “Find the Other 150 Campaign”. And we won! This recognition, among the best of the best in the industry, was an honor for everyone involved in the campaign, and hopefully it will inspire others in the industry to leverage global collaboration for a cause they are passionate about.

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