Posts Tagged ‘Public Health’

Luke
Dickinson

SCOTUS Beat: Health Care Reform Hits the Supreme Court

Thursday, October 6th, 2011

The October 2011 Term of the Supreme Court of the United States (SCOTUS) opened Monday October 3 and with it a host of potentially decisive arguments on health care reform (HCR). Several cases on the docket for the six month session cut to the roots of the legislation; everything from the logistical implementation of individual elements of HCR to the very constitutionality of the measures passed by President Obama.

The very first case heard in the session has been called the sleeping giant of the HCR debate: Douglas v. Independent Living Center of Southern California. In its most basic sense, the case reviews whether healthcare providers and patients have the right to sue a state following cuts to Medicaid reimbursement rates; however the implications are far greater.

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Megan
Lustig

Sweet Victory, One Child at a Time

Friday, September 23rd, 2011

Last week, Frannie Marmorstein and I were thrilled to head up to New York City to attend the PR News Platinum Awards Luncheon. We attended on behalf of Spectrum and GLOBALHealthPR, our partnership of international health care communications specialists, as a finalist in the “Pro Bono” category for our work on The Progeria Research Foundation’s (PRF) “Find the Other 150 Campaign”. And we won! This recognition, among the best of the best in the industry, was an honor for everyone involved in the campaign, and hopefully it will inspire others in the industry to leverage global collaboration for a cause they are passionate about.

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Erin
Turner

My Sweet Home Apalachin: When Natural Disaster Hits Home

Tuesday, September 13th, 2011

For most of us there are marked, solitary moments in life that you know will permanently alter its direction. Sometimes they are positive–graduations, births–-and sometimes not. This week, I’ve experienced one such moment, a shift in perspective, and it came with the rising waters of the Susquehanna river.

Press & Sun Bulletin, Binghamton, NY

Recent rainfall caused the banks of the Susquehanna and other key rivers throughout the Northeast to overflow, resulting in major flooding in many parts of Pennsylvania and upstate New York, including my hometown of Apalachin, part of the greater Binghamton region.

The water came overnight, and quickly. Thousands were evacuated to hospitals, schools, churches. My own parents and grandmother were evacuated via helicopter. In the photo (from the Press & Sun Bulletin, Binghamton, NY) you can see the severity of the flooding. There are also more photos here. This was Thursday morning and the water didn’t stop rising until late Thursday evening. The brown and green areas at the top and bottom of the photo are corn fields. The corn hadn’t been harvested yet, so it’s about 7 feet tall, which helps illustrate the depth. The Susquehanna, normally about 5 feet deep, exceeded 35 feet Thursday evening at the measuring point closest to my childhood home. That same day, a Federal Emergency was declared.

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Frannie
Marmorstein

Hurricane Survival 101

Thursday, August 25th, 2011

Hurricane Irene

As a native Floridian, I’ve experienced my fair share of hurricanes, and as a self proclaimed hurricane expert, I’d like to share some important survival tips with my Spectrum colleagues and our friends on the Eastern Seaboard.

Growing up, hurricanes were kind of fun! It meant no school for a day, or maybe a week or two. For an adult (or young professional), I can understand the idea of a hurricane isn’t as fun. Hurricanes can cause stress and anxiety especially if you aren’t prepared. But no need to worry – take a deep breath – with these tips you will be prepared to face #HurricaneIrene with ease.

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Kate
Zevnik

What is What in the World of Apps

Tuesday, August 2nd, 2011

Photo credit: navilystmedical.com

It is safe to say that mobile apps have permeated almost every facet of society, from the way you buy tickets to the way you play scrabble with friends.  Mobile apps have simplified life for those who are too busy to actually take the time to do the things mobile innovation replaces.

The medical space is one of the last areas where mobile apps have not completely taken over, a topic making headlines in recent days. The FDA recently announced its plan to issue a Draft Guidance on the Oversight of Medical Applications and is seeking outside input on the draft.

The agency is considering an app to be anything that is used as an accessory to a regulated medical device or transforms a mobile platform into a regulated medical device. Only those that fall into the categories above would face FDA scrutiny. Regulators are hoping these guidelines provide more clarity on their expectations and spark new and improved app development.

I think the question swirling in everyone’s heads, especially for those with apps already out there, is will the FDA  come after us with these regulations? This is my thought, for the people who have produced apps, I don’t see these regulations being applied. For future apps, I see only apps being scrutinized if it is considered to transform a phone into a device, as stated above. A co-worker and I were discussing this very matter, what makes a medical app different from a running app? In my opinion, medical apps don’t just regurgitate information to you that you otherwise wouldn’t know without it, they go beyond that and analyze data to tell you how it affects your personal health, i.e. a diabetes app.

However, I believe the debate on apps and FDA regulation will not end there.

As an avid BlackBerry user, my app use is limited to Facebook and Twitter, so this news doesn’t affect me all that much, as medical apps haven’t progressed too far on RIM devices. But for iPhone and Droid users, regulated and approved medical apps have entered the arena and given you back the time you would have ordinarily spent sitting in the doctor’s office.

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Kelly
Barrett

BDI’s Social Communications & Healthcare 2011: Empowering employees to ‘play’ with social media

Tuesday, July 19th, 2011

Last Wednesday, I had the pleasure of attending the Business Development Institute’s Social Communications & Healthcare conference in New York City. It was the third year that BDI has put on the conference but one of the first times the event has included such robust case studies from industry leaders.

It is unfortunate that in pharma, we really don’t have many social media case studies to look at, yet. And this isn’t just because social media is new, because really, it’s not that new anymore (and what’s new today is old tomorrow). The problem lies more in the fact that so many companies and agencies are doing innovative stuff that they aren’t yet allowed to disclose. Here at Spectrum, a number of our progressive social media-related initiatives are highly sensitive and stay confidential. However, in the meantime, it’s inspiring to see all the ways people are finding to best socially communicate.

BDI Wrap Up from Zemoga on Vimeo.

(Pixels & Pills covered the event and they provide a ton of great video interviews that you should check out. And New Millenium Research & Consulting has photos up on their Facebook.)

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