The ever-changing world of technology is giving new meaning to the old adage, “It’s a small world after all.” We recently learned how versatile SkypeTM can be for conducting international media interviews. And why not? The free software is very popular among those who want to catch up and stay in touch with family and friends virtually from around the world.
In October, John Seng blogged about the launch of the “Find the Other 150″ campaign, a global quest to find the undiagnosed children with Progeria, led by The Progeria Research Foundation, in partnership with Spectrum’s GlobalHealthPR partners. With any campaign, there’s usually a logistical challenge to overcome when participating in a face-to-face broadcast interviews that’s a plane ride away. A global campaign – well, that takes it to a whole new level — as we’ve recently found out with an inquiry from South Africa. (more…)