Posts Tagged ‘Social media’

Anthony LaFauce
Anthony
LaFauce

Top Tips for Hospitals and Doctors to Achieve Positive Feedback with Social Media

Tuesday, August 10th, 2010

social-media-logoI was recently featured in an article on AMED News and ReachMD (12:45) talking about how doctors should handle negative posts by patients on social media sites. I stated that doctors should never go on the offensive against negative postings and instead should work on “getting on top” of negative messages.

The principle is simple; you can never make everyone happy all the time so by nature some people will post negative messages. If you’re a good hospital or doctor, many of the patients you serve are happy with the work you do. Therefore, as a good practitioner or facility, if you give patients an opportunity to speak positively about you they will. More positive messages will always drown out negative messages.

Think about it like this, if you see a Yelp posting about a restaurant and 15 people say it's great and one say it’s terrible… Who are you going to believe?

(more...)

Posted in Community Involvement, Health Care Industry, Media Relations, Social Media
By Anthony LaFauce | No Comments »

Tags: , ,

 
MaggieSchmerin
Maggie
Schmerin

Spectrum To Host Free DC Week Event: Games for Change & Health - Brainstorming and Game Design Jam for HIV/AIDS

Friday, June 11th, 2010

dcweek2010-320Spectrum is excited to help kick-off Digital Capital Week, by hosting "Games for Change & Health Workshop: Brainstorming and Game Design Jam for HIV/AIDS" on Monday from 12 p.m. to 4 p.m. at our K Street office. 

Video games are said to be extremely effective when designed to address a specific problem or teach a certain skill, where clear objectives can be stated and when deployed selectively within a context relevant to the learning activity and goal.

This workshop will give attendees knowledge about HIV/AIDS and "edu-gaming" - creating video games for an educational purpose - and attendees will work together to conceptualize video games which could help a variety of audiences better understand HIV/AIDS in Washington, D.C. and around the world. 

To register to attend this free workshop, click here.

Let the gaming begin!

Posted in Disease Awareness, Health 2.0, Infectious Disease, New Media, Social Media
By Maggie Schmerin | 2 Comments »

Tags: , , , , , , , , , ,

 
kwalsh
Kevin
Walsh

ePharma Summit Recap

Wednesday, February 17th, 2010

Thanks to all the presenters who braved "Snowmaggedon" to present at this year's ePharma Summit in Pennsylvania.    

There were a lot of interesting presentations including some highlights from @skypen on his recent FDA interview with DDMAC's Dr. Jean-Ah Kang. 

Of particular interest to me, since we are actively involved in developing guidelines and training, was the presentation from Mel Halkyard, who discussed the process she manages at Eli Lilly to implement social media guidelines and practices. 

When talking about her learnings from the process, which is almost complete, Mel highlighted several themes:

  • 1. K.I.S.S. (Keep It Simple, Stupid). When talking about personnel guidelines, it is important that everyone understands what is needed and required.
  • 2. It's important to ensure that your social media guidelines are in sync with the rest of the personnel policies and procedures you already have in place.
  • 3. It s a good idea to assign ownership so that there is a clear decision tree, and decisions can be made when needed. Ideally, a single point of contact, possibly a Social Media Czar, or an Interdisciplinary Social Media Steering Committee. Also needed is the sponsorship of senior leadership; preferably from someone who also sees the value proposition. (more...)

Posted in Social Media
By Kevin Walsh | No Comments »

Tags: , ,

 
kwalsh
Kevin
Walsh

Crowdsourcing for a Cause

Tuesday, February 16th, 2010

I just read an excellent article about crowdsourcing health care solutions by Eliot Van Buskirk at Wired.  The article, titled "Harvard-Based Crowdsource Project Seeks New Diabetes Answers," describes in great detail a new initiative to crowd source diabetes information with an end goal of curing Type I diabetes.  (Almost 2.4 million people in the US suffer from Type I diabetes.) "Using federal stimulus funding from the National Institutes of Health, Harvard Catalyst has teamed up with InnoCentive to explore whether open innovation and crowd-sourcing can spark new directions, collaborations and research in the healthcare community."

Congratulations to the National Institutes of Health for funding this and to Harvard's medical research department for developing this crowdsourced medical initiative sure to help those with Type I diabetes.

What's particularly interesting about the first phase of this project is the goal of ideation. The project's initial objective is not to identify a specific cure, but to start with the basic premises that there are questions or criteria that may not have been considered before now. (more...)

Posted in Community Involvement, Crowdsourcing, Disease Awareness, Health 2.0, Health Care Industry
By Kevin Walsh | No Comments »

Tags: , , , , ,

 
lmoon
Leah
Moon

10 Steps for Building a Social Media Campaign

Thursday, December 10th, 2009

Last Friday I attended an event sponsored by PRSA National Capital Chapter on social media strategy and measurement. The following ten steps for implementing a social media campaign were presented at the event.

  1. Listen -Identify who is saying what about your brand. Listening is the first step to participating in social media.
  2. Share of Voice/Messaging - Determine your brand's share of voice (total mentions of a concept/brand/message). Consider if the mentions are positive or negative and understand where these conversations and messages are found. Then, map your key messaging according to the content of conversations.
  3. Set Goals and Benchmarks - Decide what you wish to accomplish with your social media campaign. Set tangible numbers to reach and then determine the amount of time it'll take you to reach that goal.
  4. Discover Communities and Bloggers that Matter -Who is currently talking about you and your brand? Locate communities that already exist and see how you can engage those interested groups. (more...)

Posted in New Media, PR Industry, Social Media
By Leah Moon | No Comments »

Tags: ,

 
mlustig
Megan
Lustig

Relationships 2.0

Friday, November 20th, 2009

So much has changed in just the four years since I've joined the communications industry. The exponential growth of social media, blogs and digital tools has caused us to take a step back and reexamine the most strategic way to deliver key messages to our clients' target audiences. And we continue to hear how newsrooms at some of the nation's leading outlets are shrinking, with many of the journalists who we've worked with over the years now freelancing, as opposed to holding a full-time position at one news outlet.

Yet one aspect of communications that has not changed is the power of relationships. While the communications industry is constantly evolving and embracing new tools, continuing to establish and build strong relationships is still at the core of media relations. This may seem like a no-brainer, but in today's fast-paced, changing media landscape, it is something that can often be overlooked. (more...)

Posted in New Media, PR Industry, Social Media
By mlustig | No Comments »

Tags: , ,

 
« Older Entries