1. New Nielsen Report Finds Social Networking Sites Tripled in Popularity this Year:
Everybody and their mother is on Facebook ...literally... and now there's proof. The Nielsen Company released data yesterday that supports what we already know: the popularity of social networking sites is growing exponentially. According
to a summary of the report posted on NielsenWire, "Americans have nearly tripled the amount of time they spend at social networking and blog sites such as Facebook and MySpace from a year ago." Not only does this mean some of us may need to change our privacy settings to prevent embarrassing wall posts from Mom, but the findings are also significant for online advertising trends. NielsenWire reports, "Estimated online advertising spending on the top social network and blogging sites increased 119 percent, from approximately $49 million in August 2008 to approximately $108 million in August 2009 - all despite a recession." One more reason to pay attention to social media. (more...)
