I recently attended the Digiday: Social Event in New York, which explored the many dimensions of social influence marketing. The dimension that struck me the most was the importance of listening to the social web.
Why is listening important? Like it or not, people in the social web are socializing and interacting. They are talking about your organization, your brand, your industry. By not listening, you don't know whether your target audiences or your competitors are responding to questions raised about you, or providing their own input. They may be giving answers and information that are false or flawed.
The experts who converged at the event underscored that most aspects of digital media are becoming social and that social media are here to stay. This may be a wake-up call to those who have resisted trying out the social/digital media waters. Begin participating now by listening up first.
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