Here’s the setting: I’m at an impromptu networking event with some of the regulars and we’re all talking shop. Most of us are Digital PR folks, some program managers, some PR professionals, some video guys. In walks a new guy, whose sunglasses I’m sure cost more than my car, who immediately introduces himself and starts talking about what he does.
He’s a Senior Digital Whatever at Whatever Firm, a smaller shop around town I wasn’t too familiar with. All of us begin talking digital media–different tools, things we have seen work before and things that we know will fail. New Guy keeps coming back to social media, which is obviously an important part of digital media. But he fails to add any value to our conversation when we get to things like video editing, writing PHP and using mobile.
The group was fine with New Guy until, maybe after one too many Cosmos, he declared that all of those “old forms of digital” are worthless and the only thing that matters is social media. (more…)
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Several years ago when I was at 