As society today trends towards e-patients where self-diagnosis is a mouse click away and Twitter is the new Yellow Pages for doctors, will health Web sites be the new “standard of care”? It’s safe to say that there is no shortage of dedicated health communities, particularly ones geared towards women, such as FitSugar and EmpowHER. Not to be left in the dust, iVillage, one of the largest Web sites for women, with almost 38 million page views per month, entered into the women’s health space with the launch of iVillage Health last Thursday.
iVillage Health proves itself to be a useful resource for someone seeking health information-or for self-proclaimed hypochondriacs. The site offers a Tool Kit packed full with digital tools including the very thorough Symptom Checker, Drug Lookup and Calorie Tracker. In addition to tools, the health portal also features new content from the Cleveland Clinic and health news provider Healthwise. The cherry on top is “The Care Circle,” which allows users to create customized health profiles in order to receive expert advice delivered directly to a personalized homepage.
In conjunction with the launch of the Web portal, iVillage released results of a Harris Interactive online survey which demonstrated how women rely on the Internet as a health resource. Specifically, nearly half of women who responded (49%) said they’d go online first to research a health question, close to double the number that said they’d go to the doctor first (25%). In addition, the poll found that anonymous peer networking and sharing common experiences is what drives women online for health matters, with four out of five women saying there are reasons to feel uncomfortable when discussing health concerns or questions with friends or family members. (more…)





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