- Building Awareness of Alzheimer's and Recruiting a Clinical Trial for Myriad
- Explaining the Science of Products to Consumers
- Launching BiDil: A Highly Effective, But Controversial Drug
- Demystifying a Breast Cancer Diagnosis
- Making Microbes Cool for Kids
- Raising Awareness of Cancer Clinical Trials: The Tour of Hope
- Starting a Conversation about Women’s Health
- The Institute of Medicine of the National Academies (IoM)
- Bringing Recognition to a Leader in Pediatric Developmental Disabilities
- Why Does Sex Matter?
Starting a Conversation about Women’s Health
On behalf of a women's health client, Spectrum constructed and successfully implemented a research program that's ultimate goal was to underscore the importance of compliance, convenience and satisfaction of a once-monthly dosing option.
Developed in partnership with a leading women's health expert and Harris Interactive, the Omnibus survey was conducted among 1,300 women over the age of 18 and garnered their perceptions and attitudes on contraception, relationships and sex.
The results were showcased at a media roundtable and ignited a lively dialogue among 15 consumer health reporters from top-tier publications and a panel of thought leaders. Following the roundtable, reporters were able to access the complete survey results on a Web portal dedicated to the research program.
