"From the day the Guide arrived in my office, I have used it consistently. I keep it on my desk next to my global brand plans."
José M. Juves
Director, Public Affairs International
Biogen Idec Intl GmbH
The Global Guide to Pharma Marketing Codes
Spectrum, a founder of GLOBALHealthPR, the largest international partnership of the world's most successful independent health care public relations firms and their affiliates from markets in Europe, the United States, Asia and Latin America, worked with our partners to publish The Global Guide to Pharma Marketing Codes. The Guide is designed to help marketers and public relations specialists maximize opportunities in the international communications landscape.
The second edition of the Guide includes updated PhRMA and EMEA codes, expanded country coverage and features a forward by Louis Morris Ph.D., Former Acting Director, Division of Drug Marketing, Advertising and Communication at the FDA. The Guide provides an overview of basic healthcare promotional in an easy to follow frequently asked questions format.
The Guide serves as the best single go-to source for quick insights on global regulations and is used regularly by many pharmaceutical marketers. This unique guide was produced with the insights and expertise of the largest independent public relations organization dedicated exclusively to health care and medical communications worldwide.
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