Kevin Walsh

Vice President of Digital Strategy

Kevin Walsh joined the Spectrum team in 2009 bringing almost ten years of marketing communications and interactive management experience. As Vice President of Digital Strategy, Kevin guides and creation of digital solutions that integrate social media, search engine marketing/optimization, multi-media development, mobility and other emerging technologies into client programs.

Kevin has a track record of expanding health care business through innovative and successful online strategies with proven expertise in Web 2.0 business trends and understanding the relevant applications of new technology. Kevin emphasizes measurable results, and has experience in tracking and quantifying results - an important component to any digital strategic initiative.

Prior to joining Spectrum, Kevin served as the Director for Online Strategy at LensWorld.com where he developed and executed an online strategy that achieved over 4000 percent increase in sales and a 70 percent customer retention rate.

Since joining Spectrum, Kevin plays an integral role in developing strategies that focus on customer acquisition and retention. He has deep experience in usability, conversions and compliance.

A native of Dublin, Ireland, Kevin has traveled extensively and is a graduate of HEC School of Management, Universite Pantheon Sorbonne (Paris I) and the University of Massachusetts, Boston with degrees in Economics, French and an MBA.