LBS, Co., Ltd was established in 1993 as an affiliate of IBM Japan. The company’s mission is “To Bring the World to Japan and Japan to the World.” Japan is perceived as the most difficult market for foreign companies to succeed and our corporate slogan represents our will to contribute to making Japan a more open and favorable market in the world. Current activities are focused on assisting foreign-affiliated companies to succeed in the Japanese market by providing external affairs services; those including relationship building with press, key influencers, and stakeholders. LBS’ strengths consist of bilingual capabilities of staff, professional expertise in IT and healthcare/pharmaceutical industry and solid relationships with unique influencers in the government, business and media sectors.