GLOBALHealthPR Announces New UK Partner

WASHINGTON, DC (March 17, 2008) – GLOBALHealthPR, the largest independent public relations organization dedicated exclusively to healthcare communications worldwide, announced today the selection of Aurora(http://www.auroracomms.com), a London-based health-only communications firm, as its new UK partner. In the US, GLOBALHealthPR is represented by Spectrum Science Communications.

GLOBALHealthPR unites owner-managed public relations agencies that are successful, insightful and experienced in their local markets. The addition of Aurora maintains a strong partnership presence in a key European market and a European hub for global programs.

“The leadership and experience of Aurora exactly matched our criteria for a new UK partner,” said John Seng, Chair of GLOBALHealthPR and Founder and President of Spectrum Science Communications, based in Washington, DC “GLOBALHealthPR has chosen an agency with a like-minded approach to client service. We look forward to working with Aurora to achieve our clients’ goals in international marketplaces.”

Following the departure of Santé Communications of London from the partnership due to its sale and loss of independent status in 2007, Seng became chair of GLOBALHealthPR.

Aurora, a London-based agency dedicated to healthcare communications across the pharmaceutical, advocacy groups and charity sectors, was co-founded in 2005 by Claire Eldridge and Neil Crump, each of whom has extensive communications experience delivering winning global, pan-European and UK campaigns for many successful brands and organizations.

GLOBALHealthPR
GLOBALHealthPR (www.globalhealthpr.com), founded in 2002, is represented by agencies in nine countries; Argentina, France, Germany, Italy, Japan, Mexico, Spain, the UK, and the US. The organization is headquartered in Washington, DC, at Spectrum Science Communications. The independent nature of GLOBALHealthPR ensures accountability and commitment to clients and staffs, including more than 200 healthcare communications specialists.

Spectrum Science Communications
Spectrum is the leading health-only communications practice among public relations firms in Washington, DC, employing more than 50 staff and serving pharmaceutical, biotechnology, patient advocacy, hospital and medical society clients throughout the US.

Founded by Seng in 1996, Spectrum Science Communications is committed to achieving the goals of clients who are involved with issues, products, provider services or research in life or human health sciences. The agency provides health product marketing, public relations, health public affairs, strategic Internet communications, and design services. More information can be found at www.spectrumscience.com.

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