GLOBALHealthPR Launches First-Ever Global Guide to Pharma Marketing Codes
Washington, D.C. (April 7, 2008) – GLOBALHealthPR, the largest independent public relations organization dedicated exclusively to healthcare communications worldwide, announced today the release of the Global Guide to Pharma Marketing Codes. The Global Guide is designed to help pharmaceutical marketers and public relations specialists maximize opportunities in the international communications landscape. GLOBALHealthPR U.S. is represented by Spectrum Science Communications.
The new publication provides an overview of basic pharmaceutical promotional regulations, and answers the most frequently asked questions about what is and isn’t permitted with respect to the media and third party involvement. This unique guide provides a reliable tool and comprehensive resources on global pharmaceutical marketing and public relations.
“The partners of GLOBALHealthPR feel the Global Guide will prove indispensable to anyone responsible for understanding and succeeding in the marketing of pharmaceutical products on a regional or international basis,” said John J. Seng, Chair of GLOBALHealthPR and Founder and President of Spectrum Science Communications in Washington, D.C. “As far as we know, nothing else like the Global Guide exists.”
The Global Guide currently contains detailed information on pharmaceutical marketing regulations in France, Germany, Italy, Japan, Spain, the U.K. and the U.S., and is an evolving resource that will continue to incorporate additional countries and updated practices. The first of these updates will be healthcare communications information pertaining to Mexico and Argentina.
The Global Guide is currently available online through www.globalhealthpr.com, and will soon be available at retailers including amazon.com and barnesandnoble.com.
GLOBALHealthPR
GLOBALHealthPR (www.globalhealthpr.com) unites owner-managed public relations agencies that are successful, insightful and experienced in their local markets, offering clients a better way to deliver communications in the diverse healthcare marketplace.
Through a partnership approach the organization delivers national, regional and global objective-led campaigns that are culturally relevant and will work in the U.S., and major European, Latin American and Asian markets.
The independent nature of GLOBALHealthPR ensures accountability and commitment to clients and staff. With more than 200 healthcare communications specialists, GLOBALHealthPR is the largest organization dedicated exclusively to healthcare communications worldwide.
Spectrum Science Communications
Spectrum is the leading health-only communications practice among public relations firms in Washington, D.C., employing more than 50 staff and serving pharmaceutical, biotechnology, patient advocacy, hospital and medical society clients throughout the U.S.
Founded by Seng in 1996, Spectrum Science Communications is committed to achieving the goals of clients who are involved with issues, products, provider services or research in life or human health sciences. The agency provides health product marketing public relations, health public affairs, strategic Internet communications, and design services. More information can be found at http://www.spectrumscience.com
# # #