Our approach
to your success

We Think Smart. And We Get it Done

It’s not about communication for communication’s sake. What are your business goals, near and long term? What barriers do you face? And where and how can you make a difference?  Our strategists take the time to really understand the world you live in—the competitive landscape, stakeholders and influencers, your opportunities and challenges—so we can develop the right strategy for real impact.

We value our long-term strategic partnerships with clients and they count on us to deliver world-class insights, strategy and implementation.

Strategy First

We know a good story when we see it. Your story is unique, and has the power to set your company and products apart. Spectrum builds a strategy that works for you, and creates programs tailored to your success. Big or small, each Spectrum client benefits from our strategic smarts and boutique approach.

Making Research Work: The Spectrum Scientific Method™

Spot-on insights and strategy combined with expert engagement and execution make for a successful communications program. It’s both art and science. As communicators steeped in the science world, we take an insights-based approach to our work. Inspired by the scientific method, we created the Spectrum Scientific Method™, a proven methodology to validate our assumptions, explore new hypotheses and drive meaningful results. Insights unlock creativity.

Hypothesis

Using intuition and experience, map out a communications strategy.

Research

Dig in, to understand your world and where your innovation fits.

Theory

Guided by research insights, refine strategy and build a winning plan.

Delivery

Here’s where we do. Seamlessly execute the plan across channels.

Analysis

Step back and evaluate success; adjust if necessary.