Infographic: The First 100 Days of TrumpCare
The first 100 days of a new President's term are often viewed as a benchmark for the next four years. Keep your eye on these key decision points.
Webinar: Buckle Up: Your Essential Guide to #Trumpcare
Tune in to “Buckle Up: Your Essential Guide to #TrumpCare." Moderated by Spectrum’s Al Jackson, this panel discussion focuses on life after Obamacare.
John Seng Names Jonathan Wilson CEO of Spectrum Science Communications
John Seng, founder of Spectrum Science Communications, has announced that Jonathan Wilson will succeed him as Chief Executive Officer, following two consecutive years of high double-digit growth in fee revenues.
#GHPRConnects: Reflections on Working in Health + Wellness PR in Sydney
Kaitlin Bowen is working on creative client programs at GLOBALHealthPR partner agency VIVA! Communications and living like a local in Sydney, Australia.
Spectrum Marks One Year in the ATL
Spectrum Atlanta opened its doors one year ago today, and is proud to be a member of the Georgia health and life science community. Led by EVP Amanda Sellers, the office now has five team members in the collaborative space at the historic Ponce City Market.
#GHPRConnects: Spectrum's Heading Down Under!
“One’s destination is never a place, but a new way of seeing things,” said American writer Henry Miller. And starting this week,our Kaitlin Bowen will be privy to an entirely new way of seeing things from the opposite side of the world in Sydney, Australia as a part of the 2016 GLOBALHealthPR® Professional Exchange Program with our partner, VIVA! Communications.
Demonstrate and Communicate Patient Benefit to Show Drug Value
Spectrum Executive Vice President Al Jackson, biopharma experts and a patient advocate came together at the Georgia Bio Innovation Summit in Atlanta on Wednesday for “Shaping the Conversation to Spotlight the Value of Health Care Innovation,” to talk about ways to help industry tell its story.
Physician Group Signs On to Drug Pricing Campaign
Let's talk about value and pay for performance for prescription drugs. But let’s apply the standard across the board, not only to physicians and hospitals but also to insurers and PBMs, entities that are driving up the cost of healthcare but whose “value” is somewhat more difficult to measure.
Communicating Science to Propel Brands at Every Stage
Getting the word out about an innovation long before a product launch lays the foundation for the value it provides to patients and society, and helps demonstrate it is worth its price. Spectrum will focus on this topic on Wednesday in a presentation at the Georgia Bio Innovation Summit.