PR Partners (PRP) is an independent full service public relations agency founded in 2000 by Paola de la Barreda and Brenda Morales. With a focus on healthcare, corporate and consumer communications, PRP provides clients with strategic communications, media relations, media training, crisis communications and below-the-line/direct-to-consumer strategy services. PRP’s staff of over 20 professionals with backgrounds in journalism, communications, public relations and marketing also serve clients in the technology, telecommunications, tourism and fashion sectors. Current healthcare clients include Mayo Clinic, the Mexican Diabetes Association, Pfizer, Sanofi-aventis, Novartis, Merck Serono and Perrigo. In the past, PRP has worked with other pharmaceutical companies, such as: Schering-Plough, Boehringer Ingelheim Promeco, Allergan, Alcon, Ipsen, Pierre FABRE and Organon. PRP has also provided crisis management for products such as Bextra (cox2), Celebrex, Acomplia and Viagra.