Consumers today are surrounded by marketing information, and we live in a “prove it to me” society. The point of entry for any product is the evidence that a product will deliver.
Our teams expertly combine the emotion of storytelling and proof of science to create stories that develop brand loyalty in consumers’ everyday lives – engendering trust, demonstrating leadership and illuminating a human benefit.
Spectrum makes the science matter, truly differentiating your brand from competitors.
We put a brand’s science in cultural perspective, as Spectrum is the U.S. partner and chair of GLOBALHealthPR, an international partnership uniting some of the world's most successful independent health care public relations firms and their affiliates from major markets in Europe, Asia, Australia and the Americas. Our partners have developed successful strategies for global consumer products companies with a focus on science and storytelling. We understand our clients’ needs on the global, regional and country-specific level.
Spectrum’s world-class digital and creative team integrates with our colleagues agency wide, to help meet the full-service needs of our clients. Together we develop strategies and build programs that engage audiences with scientific storytelling. We use insights and analysis to foster media interest and make real connections with your target audiences to create game-changing conversations.