Consumer Science

Power your brand with science

Today’s consumers are savvy and informed. They’re looking for products that deliver, often in a cacophony of marketing noise and empty promises. But one thing always cuts through: scientific proof demonstrating not only how a product works, but why.

Activating your brand’s scientific story can:

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Build trust

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Differentiate in a crowded marketplace

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Position your brand as a leader

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Validate and build credibility

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Insulate from skeptics

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Demonstrate innovation

THE ART OF BUILDING GLOBAL BRANDS

We put a brand’s science in cultural perspective, as Spectrum is the U.S. partner and chair of GLOBALHealthPR, an international partnership uniting some of the world's most successful independent health care public relations firms and their affiliates from major markets in Europe, Asia, Australia and the Americas. Our partners have developed successful strategies for global consumer products companies with a focus on science and storytelling. We understand our clients’ needs on the global, regional and country-specific level.