Here is a small sample of our recent work. Click on the pictures to learn more.
Launching BiDil: A Highly Effective, But Controversial Drug
Heart failure kills more African Americans than any other ethnic group. But in 2005, this community received good news. Spectrum partnered with NitroMed, Inc. to announce the historic FDA approval and launch of BiDil®, the first drug approved to treat one specific ethnic group - African Americans.
Building Awareness of Alzheimer's and Recruiting a Clinical Trial for Myriad
Alzheimer's disease (AD) ravages more than 25 million people around the world. It's a slow and brutal killer - erasing personal memories and altering personalities and behaviors - leaving people little of the identity they've built over a lifetime.
Explaining the Science of Products to Consumers
When it comes to consumer products, innovation is the key. And communicating about the science behind the product helps target audiences understand that there's more than marketing behind the innovation. But how do you explain that science to a consumer-level audience? Sometimes a video is the right starting point. Spectrum created an animated video to communicate the innovative chemistry and engineering behind Procter & Gamble's new Crest Whitestrips Advanced Seal. See the results for yourself.
Demystifying a Breast Cancer Diagnosis
We developed an online, interactive tool called My Breast Cancer Coach to help women hone in on information relevant to their type of breast cancer. "Coach" uses a nurse-guided questionnaire to collect information about the woman's tumor type to develop a semi-customized report that provides detailed disease and treatment information specific to her type of breast cancer.
Making Microbes Cool for Kids
Spectrum combined two Web sites into one new one — microbeworld.org — that would appeal to 5-12 grade students and educators for The American Society of Microbiology (ASM). The goal of the site was to make microbiology appealing to students who may not normally be interested, and to create a popular educational resource for students and teachers.
Raising Awareness of Cancer Clinical Trials: The Tour of Hope
What happens when you build a team of headstrong cancer survivors, some of the nation's top cancer researchers and perhaps one of the most famous cancer survivors of all time - and put them on bicycles and send them across the country? You get a great story full of inspiration and hope. That's what we created for Bristol-Myers Squibb with the Tour of Hope™.
Starting a Conversation about Women’s Health
On behalf of a women's health client, Spectrum constructed and successfully implemented a research program that's ultimate goal was to underscore the importance of compliance, convenience and satisfaction of a once-monthly dosing option.
The Institute of Medicine of the National Academies (IoM)
The Institute of Medicine of the National Academies (IoM) is the nation's preeminent adviser to business leaders and policymakers on health and science policy issues. Spectrum has helped IoM communicate its research studies. One example is the report, Food Marketing to Children and Youth: Threat or Opportunity?
Bringing Recognition to a Leader in Pediatric Developmental Disabilities
Spectrum has partnered with the Kennedy Krieger Institute to promote awareness of the Institute's groundbreaking pediatric research and clinical programs. Using strategic outreach and innovative tactics, Spectrum has secured coverage of the Institute in hundreds of outlets, including front page coverage in The Wall Street Journal, The Washington Post and Parade.
