Corporate Identity and Web Site

NitroMed

NitroMed is an emerging pharmaceutical company that discovers, develops and seeks to commercialize proprietary pharmaceuticals based on the therapeutic benefits of the naturally occurring molecule nitric oxide. The Company uses its expertise in nitric oxide biology and chemistry in an effort to develop both novel drugs, as well as safer, more effective versions of existing drugs. Research and development efforts focus on major diseases that are characterized by a deficiency in nitric oxide, such as cardiovascular and inflammatory diseases, and which present large market opportunities. NitroMed sought an identity and online presence that would provide information to the investor community and others.

Spectrum created a corporate Web site and quickly provided the basis for what would become the corporate identity (logo), and later successfully extended the branding to other collateral, including their annual report, letter-head, presentations and brochures.