- Building Awareness of Alzheimer's and Recruiting a Clinical Trial for Myriad
- Explaining the Science of Products to Consumers
- Launching BiDil: A Highly Effective, But Controversial Drug
- Demystifying a Breast Cancer Diagnosis
- Making Microbes Cool for Kids
- Raising Awareness of Cancer Clinical Trials: The Tour of Hope
- Starting a Conversation about Women’s Health
- The Institute of Medicine of the National Academies (IoM)
- Bringing Recognition to a Leader in Pediatric Developmental Disabilities
- Why Does Sex Matter?
Explaining the Science of Products to Consumers
When it comes to consumer products, innovation is the key. And communicating about the science behind the product helps target audiences understand that there's more than marketing behind the innovation.
But how do you explain that science to a consumer-level audience? Sometimes a video is the right starting point. Spectrum created an animated video to communicate the innovative chemistry and engineering behind Procter & Gamble's new Crest Whitestrips Advanced Seal. See the results for yourself.
