E-marketing

It's not enough to simply create a Web site and expect people to find you. You must drive users to your site through aggressive promotion. At Spectrum, we draw on our expertise across the health sectors—including business strategy, marketing, branding, technology, and user-centered creative development—to increase awareness of your message. Working with your Spectrum account team, we will create an e-marketing strategy that supports your online goals and overall business objectives.

Spectrum can help build your contact database by creating tools that encourage opt-in data capture. Some of the tactics we employ are:

• Search engine marketing (SEM) for organic results placement
• Sponsored keyword ads with Yahoo!/Overture and Google AdWords
• Banner advertisements
• Contextual reciprocal links
• Sponsored content
• Promotional e-mails (CAN-SPAM compliant)
• Online games
• Opt-in e-newsletters (CAN-SPAM compliant)
• Opt-in communities
• Opt-in patient registries
• Online viral marketing
• Incentive marketing
• Co-branding
• E-postings