Information Architecture

A Solid Foundation

The key to good Web communications is well-organized, in-context, cross-referenced content. Regardless of the technology, we ensure that content relationships are logical, navigation is intuitive, key messages are prioritized, and the call-to-action is clear.

Behind the scenes, we reduce redundancies in back-end systems and integrate with existing Web sites and databases. We create open, scalable architecture so that in the future when you want to add a feature (such as syndicating your content through an RSS feed), you are only a step away. Whether our clients are working on their first Web site, or have an IT department of 25, we fit in where you need us and ensure the development process is seamless.

More than Maintenance; Site Evolution

You wouldn’t write the first chapter of a book and ask someone else to finish the rest. The same concept applies to your Web site. Whether Spectrum maintains your site or you use a content management system, the integrity of the updates made to your site is just as critical as the initial launch. Each time a visitor comes to your site, it reestablishes your online presence. Content updates must be timed with public relations activities, realigned with revised positioning, and extended to support traditional campaigns. The site should grow with your company and continue to be implemented with the quality of design, structure, and content that was originally executed.

When Spectrum maintains your Web site, we not only fulfill your requests and consult with the account team overseeing all other aspects of your campaign, but we also proactively advise you when we see other ways to improve your online awareness and communication services. By properly conducting site maintenance, we revisit portions of the strategy phase regularly, creating an ongoing cycle of evolution for your online presence.