User Experience Design
Brand = Trust
Your brand is your health care organization’s reputation. Consistent, positive experiences between your audience and your organization’s many touchpoints strengthen that brand. That’s why a great user experience is a crucial part of your online communication. From Web sites to RSS feeds to community forums, your audience expects each touchpoint to embody your company’s brand.
Now, more than ever, it is important to cut through the communication clutter and reach each individual in your audience with a tailored, consistent message that encourages two-way interaction and an immediate call-to-action.
Our strategic approach guides you through the complex process of creating an online personality and establishing credibility through your Web site. Because we exclusively serve health care clients, we know what will attract your target audiences, and how to engage them with functionality that meets their needs—better than any other vendor. During the strategic planning process, we:
- Evaluate your current Web strategy and e-marketing tactics
- Establish measurable objectives
- Benchmark the results of existing efforts
- Conduct market and competitive research
- Prioritize online messaging and calls-to-action
- Establish online framework for integrated branding
What's more, Spectrum’s integrated approach ensures that your online solution integrates seamlessly with your entire communications plan.
Quality Throughout
Because health care is all we do, we know the best practices for online communication to patients and families, health experts and the media. Spectrum follows health-specific and Internet-related guidelines and regulations such as:
- HIPAA sensitivities
- American Medical Association’s Guidelines for medical and health information sites
- Internet Healthcare Coalition’s e-Health Code of Ethics
- 508-compliance for universal accessibility
- Children’s Online Privacy Protection Rule (COPPA) compliance
At Spectrum, we make technology recommendations based on a thorough assessment of your business goals, strategies and audience needs. We follow through on tactics by creating visually compelling, quick-loading front-end designs that incorporate your brand and campaign identities. Our goal is to create an emotional connection with the user through crisp, usable, memorable Web designs that are as aesthetic as they are functional. We start by listening to your needs. Then, working closely with you and the creative team, we use our talent and expertise to create a unique interactive experience. Once we've created the design that suits your organization, we'll implement it, ensuring that the design philosophy remains consistent as the functionality you need is integrated.
Content is Key
Spectrum’s team includes some of the best health care content strategists in the business. They are well-versed in a broad range of health disciplines. This means that, whether your goal is to provide highly technical information to a professional audience or to translate science for a consumer audience, Spectrum is able to convey your subject matter accurately.
We know the best practices in copywriting for electronic media providing a user-friendly browsing atmosphere. From "chunking"* to character length, each technique translates your print-based content into a welcome user experience for online reading.
Providing health care-specific, easy-to-read content for visitors isn’t enough, though. Your site should also be easy for you to keep current. We believe that subject matter experts and communications professionals should be empowered to update their own Web site. We provide access to our open-source content management system which is as simple as using Microsoft Word. Should you be interested in something larger, such as an enterprise-wide commercial off-the-shelf (COTS) content management system, Spectrum can guide you through the CMS selection process to choose and implement the solution that is right for your corporate culture, your Web site, and your visitors.