Web Metrics Analysis

Online communication is a cyclical process. Your Web site enables you to interact with each individual in your audience to customize their experience based on their actions, just as you would in face-to-face conversation.

We track the visitors’ side of the conversation through web metrics. From executive summaries to customized, user-scenario-driven WebTrends reports, we can provide you with information such as:

• Visitor follow-through after your latest media event
• Number of repeat visitors
• Terminology for which people consider you an expert
• Top promotions driving the most public support
• The topics people are most interested in and their viewpoints on them
• Conversion ratios for identified calls-to-action

As you improve understanding of your online audience, we can help you develop and customize appropriate areas of your site based on visitor needs and requests. And because we understand health research, products, and issues, we are able to offer ongoing strategic recommendations to create an information resource.