Social Media Monitoring
In order to effectively take advantage of the goldmine of information available on the web, you need to be plugged in and listening. In today's digital-driven world, companies and brands must be sponges for the knowledge being dispersed through online and social media outlets in order to engage with key audiences. Spectrum's Digital Strategy Department produces a variety of products which help clients listen, measure and engage with appropriate online audiences.
The SpectrumEDGE line of services provides clients with a competitive edge in the digital space. Products include:
- ListeningEDGE - Listening to your brand, your competition and your industry in the digital sphere.
- MeasurementEDGE - Measuring your brand, your competition and your industry in the digital sphere.
- EngagementEDGE - Identification of top influencers of your brand, your competition and your industry.
The cornerstone of our line is two products - the Conversation Audit and the Influencer Inventory.
Conversation Audit: The Conversation Audit provides a detailed description of the online conversation about a particular topic in a set time period (usually the last 30 days). Using the Audit, we are able to see who is talking about a particular subject and in what capacity.
Influencer Inventory: The Influencer Inventory provides individual profiles on the most influential voices (individuals, Web sites, blogs, microblogs, YouTube channels, etc.) in a specific sector. Profiles include background information on the influencer, their relevance to the issue, the audiences reached by this influencer, their influencer score and their share of voice.
