The Right Approach
At Spectrum, we specialize in health and science communications because we are genuinely interested in the scientific process and how it can improve lives. From our experiences working at mixed-interest public relations firms, we appreciate the need to focus on life science and health, and make it our number one priority.
The science of health isn’t a practice at Spectrum. It’s all we do.
We dig deep to find the most meaningful, strategically valuable elements of our clients’ information assets. We intrinsically know the salient points to emphasize to each audience. Spectrum is hard-wired to leading health and science PR partner firms around the world through GLOBALHealthPR. We understand the many common and over-lapping issues facing our clients who operate internationally and help bridge the distance by crafting cohesive but targeted messages to their stakeholders worldwide.
Our services include:
Media and Public Relations
Our account managers’ roots lie in journalism and communications, so we understand what makes a good story. We pitch the most engaging and salient angles of our clients’ messages to the right people: the reporters, editors and bloggers in new and traditional media who cover the science and health industries. And because we’ve been specializing in science and health communications since 1996, we enjoy lasting relationships with key media sources who know and trust Spectrum people.
At Spectrum, the passion for the work we do is never more evident than in our efforts to raise awareness of disease prevention and treatment. We share our clients’ commitment to improving and saving lives and tenaciously deliver messages about their break-through products or therapies, prevention services, programs or policies. We offer a proven track record of delivering the right messages to the right audiences and producing measurable results that can change lives.
At Spectrum, our on-site digital team continuously explores, tests and applies the newest tools in digital communications. We understand the medium’s strengths and weaknesses and help our clients make intelligent decisions regarding their digital presence and messages. Our Digital Communications services include:
- Listening reports and other forms of digital media research to garner compelling qualitative and quantitative information that enables us to make strategic recommendations on the best messages and media for the specific audience being targeted
- Social media listening, including conversation audits and influencer inventories to assess how your messages are being received
- Social media engagement programs that engage audiences in a variety of social media networks
- Blogger outreach
- Search Engine Optimization (SEO) and Search Engine Marketing (SEM), including text analytics and breakdown messaging
- Video and podcast production
- Social media strategy workshops and policy planning
- Issues management
- Online reputation management
- One-on-one or group tutorials
- Website development
Coalition Building and Management
As a leader in science and health communications, and through our worldwide connections in GLOBALHealthPR, we connect advocacy groups, professional societies, non-governmental organizations and others in joint philanthropic and cause-related initiatives that benefit all partners. By bringing together geographically, culturally, and socially diverse stakeholders, we can strengthen an organization’s message and add credibility to its cause.
There are two sides to every story. At Spectrum, our job is to ensure our client’s side of the story is heard. By leveraging traditional and niche media, blogger outreach, survey research and analysis, grassroots mobilization, social marketing, targeted advertising and coalition development, we drive the major issues debates by educating and influencing policymakers and key stakeholders.
Legislative and Regulatory Affairs
Amid today’s fractious political environment, our political veterans to know how to break through all the noise to tailor and deliver our clients’ messages to key decision makers, grassroots audiences, opinion leaders and the media. We understand the issues but more importantly, we know how things get done in the legislative environment. We chart and implement strategies that help our clients achieve their policy goals and outreach objectives.
Spectrum’s Government Advantage
Spectrum is a GSA Schedule holder for Advertising and Integrated Marketing Solutions (Schedule 541 ). Our focus on health, public health and life science communications counseling supports the diverse demands of Federal Agencies. Every day the Federal Government plays a vital role in our nation’s health, protecting and strengthening our families in many ways. Spectrum is a passionate partner in these efforts, helping to make a difference in people’s lives. Find out more here.