Biotech executives have countless jobs to juggle with endless questions to answer. Will the science be successful? Will the company be able to secure funding to support the scientific and business model? Will we be able to recruit and attract the right team to help establish and build the business over time?

In the meantime, in order to do these things successfully—to raise money, to recruit talent, to grow the business—strategic communications and brand building play an integral role. We tackle the essential elements in our ongoing article series and accompanying infographic. Check it out and stay tuned for more!

Articles:

Infographic: