Rob Oquendo

Chief Innovation Officer

Rob Oquendo is Spectrum’s marketing futurist, charged with offering cutting-edge service to clients by innovating across the entire agency—with a focus on the channels that we execute our programs through to reach our audiences—and developing new products. Rob built and launched our Galileo6 platform and leads Spectrum’s digital, social and creative capabilities. He has been immersed in understanding the digital space for more than 25 years and has been a competitive team athlete for longer than he cares to admit. By combining his passions for both technology and teamwork, Rob has become a recognized expert in building global teams that provide strategic direction and drive growth across all aspects of digital and creative initiatives.

Fluent in English and Spanish, Rob received his bachelor’s degree in management information systems from Iona College. Outside of Spectrum, Rob enjoys doing what makes him great at his job: keeping up with the latest digital and creative tools, trends and insights and following his favorite sports teams when he’s not spending time with his wife and son.

“The agency world is a team sport. You can’t win as an individual.”