The LAB

Digital and Creative Strategy

Spectrum’s integrated approach to communications is rooted in data, and powered by The LAB. Our proprietary analytic capabilities enable us to drive real-time strategy from measurable insights, while our channel experts work with account partners, PhDs and other specialists to deliver award-winning strategy and execution. From social media specialists to creative designers to data analysts to platform development, we are the engine that powers our clients' communications programs.

Experts to help along the way

Our account teams partner with specialists to form integrated teams that build winning strategies. With specialties in everything from analytics and reporting to media relations the inner workings of Washington, DC politics, our integrated team structure ensures clients get both deep subject matter expertise and well-crafted strategy and execution for each project and program.