Turning JPM Announcements Into Lasting Visibility 

There are few marquee events in healthcare and biotech as influential—or as high-stakes—as the J.P. Morgan Healthcare Conference (JPM). For many, it’s the Super Bowl of industry visibility. We know that reporters look forward to JPM just as much as CEOs and investors do since it provides coveted access to industry veterans. We also know that the journalists who make the trek to attend JPM are wisely using that time to map out their editorial plans for the next 12 months. That makes JPM a “can’t miss” moment for companies aiming to shape conversations and build lasting influence. 

Setting the Stage for Influence 

In our earlier posts, we explored how to build the foundation—Mastering Your JPM Story showed how clarity of message earns attention and Investor Decks That Demand Attention examined how structure and visuals turn complexity into persuasion, transforming a strong message and a compelling deck into a confident, authentic performance that connects. Most recently, From Elevator Pitch to Spotlight Stage covered coaching and rehearsal strategies that help leaders deliver with confidence in every JPM setting, from hallway chats to formal meetings.  

To bring it home, below we’ll discuss how to turn your company announcements at JPM into lasting visibility.  

Make Your Milestones Matter 

Before you “take the field” at JPM, make sure your playbook is solid. Start now by critically assessing whether your milestones — funding, partnerships, data updates, leadership news — are fully JPM-ready and will genuinely drive influence and momentum.  

In recent years, major advancements in treating hard-to-tackle conditions, like oncology and rare disease, have captured attention and driven meaningful coverage. Remember M&As aren’t the only plays that can “move the chains.” Through compelling messaging, show reporters how the milestones you’re revealing at JPM are setting the company up for success and momentum.  

Build Your Playbook for Visibility 

Below are the foundational tactics that help create visibility, build credibility and sustain influence long after JPM: 

• Build a communications plan with recommended timing, messaging, and channel mix for news releases. Keep in mind that December is a whirlwind for journalists—many are racing to close out year-end stories, so start early to ensure you can capitalize on the right timing to engage reporters.  

• Begin outreach as soon as you align on objectives and key messages. Conduct targeted outreach to priority reporters and outlets far ahead of the meeting to ensure you can schedule a coveted meeting slot. Reporter calendars fill up FAST! 

• Ensure you have a plan in place for any virtual interview requests, since those can be just as valuable when reporters aren’t on-site but are still closely watching from the sidelines.  

Equip Leaders to Influence 

Draft press releases, FAQs, and media briefing documents to ensure executives and employees are aligned on the story. These materials should tell a cohesive story without sounding rehearsed.  

Journalists aren’t looking to interview robots; they want someone who can give thought-provoking soundbites and isn’t afraid to make bold predictions. To secure enduring visibility for your company, your executive must stand out as a credible thought leader who shapes industry conversations. 

Stay Agile in the Moment 

Be ready to provide onsite support and rapid-response media counsel or ensure a trusted media strategist travels with you. A media strategist can be your biggest asset as they will manage unexpected media inquiries, keep ears to the ground for breaking news, help navigate sensitive questions or flag reputational risks, and mine for opportunities to insert your company into trending conversations. 

Influence often comes from how you respond in the moment—with awareness, empathy, and confidence.  

Be mindful of logistics when booking interviews and triple-doublecheck everything to ensure everything runs as smoothly. Preparation behind the scenes is what allows you to show up with presence and agility when it matters most. 

Extend the Momentum 

While the ultimate goal of these interviews is to allow company executives to share their vision and focus for the coming year, any coverage that stems from these JPM conversations is a bonus rather than an expectation. If stories do result, maximize that visibility by repurposing key pieces across owned and social channels to broaden reach and reinforce your narrative. 

Lastly, JPM offers a unique opportunity to build and maintain reporter relationships. Pay attention to what reporters ask and ensure you provide timely updates throughout the coming year to continue the momentum you’ve worked hard to create. 

For a comprehensive guide to getting your team JPM-ready—from messaging and decks to coaching and communications planning—visit our JPM Biotech Readiness Program. 

Because at JPM, it’s not just what you say—it’s how you use every moment to build influence and momentum that sets you apart.