The current recruitment landscape relies heavily on generic templates, resulting in a disconnect between recruitment efforts and potential participants. Continuum Clinical, a Spectrum Science company’s latest thought leadership piece, A Recruitment Strategy for Today’s Clinical Trials, addresses the persistent challenge of participant recruitment in clinical trials, emphasizing the need for innovative approaches to reverse declining enrollment rates. Despite significant investment in recruitment activities, enrollment continues to decline, necessitating a reevaluation of recruitment strategies.

Their piece advocates for a shift towards nuanced, participant-driven strategies tailored to the unique needs and preferences of target populations, with a focus on diversity, equity, and inclusion (DEI) and is designed to provide actionable, of-the-moment perspective that can spawn new ways of thinking, creativity and help support business growth.

Access their POV for more in-depth strategies on how they can help solve your recruitment challenges.