It's about TIME...

Leaders often talk about what keeps them up at night, but for me I’d rather talk about what gets me up in the morning. What am I passionate about? What energizes me and pushes me to be my best self, every day?

The short answer: helping others.

It’s no secret that helping others is good for our health. Volunteerism has been studied and linked to a reduction in blood pressure, increased mobility as we age and a range of other health benefits.

It can also give us a sense of purpose, and we’re increasingly hearing that workers want that sense of purpose in the work they do each and every day. I can relate – that’s the biggest reason why I focused on healthcare early on in my communications career. Being able to lend my skills and talent to help others lead healthier lives was, and still is, an attractive idea.

This year at Spectrum, we have allocated our time to a very worthy cause. Sepsis is the #3 cause of death in the United States (after heart disease and cancer), and was named the most expensive in-patient cost in American hospitals in 2014. But chances are good that unless you’ve had a loved one who developed sepsis, you’ve never heard of it.

Based on the core insight that as many as 87 percent of sepsis cases originate at home (not in the hospital as most people believe), we have partnered with the Sepsis Alliance to launch “It’s About TIME,” a campaign targeting the public and sharing an easy and memorable acronym to spot the warning signs.

But, crucial as it is to reach the public directly, it’s equally important to reach the influencers. Medical professionals play a key role in educating patients, and so our scientists worked with key leaders at the Sepsis Alliance for this campaign to develop a whitepaper. It’s worth a read, even for those outside of the medical profession.

Volunteering our science storytelling skills for causes like Sepsis is nothing new for Spectrum. We’re longstanding partners with the Progeria Foundation, helping to find children worldwide affected by Progeria and connect them with medical resources and support. But each cause that we support, every hour we spend lending our time and talent, fuels our passion to help others and to make the world a healthier place. And that’s why I get up in the morning. And I suspect that I’m not alone.

If you are passionate about communications and its potential to help people lead healthier lives, let’s talk.

This article was originally published on LinkedIn by Jonathan Wilson, Spectrum Owner, President and CEO.

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