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insights
Doctor and Digital: The Perfect Balance and Communication’s Role
Healthcare is truly more than giving information and treatment—it’s about building relationships, developing trust and adapting to patient needs. Read VP Robyn Wellikoff's thoughts following the 2020 STAT Health Tech Summit.
insights
Voyage of a Vaccine: Discovery and Development
Developing a COVID-19 vaccine is our best bet to limit the spread of the virus and save millions of lives. Take a voyage with us as we explore the vaccine discovery and development process.
insights
Equality Requires Empathy: Spectrum’s Approach to this Women's Equality Day
Chief Human Resources Officer Andrea Sessler reflects on new considerations for working moms brought on by unprecedented times and where we as an agency still have room to grow in creating a more inclusive environment.
insights
How Did We Get Here? COVID-19 Lessons in Failure, Forthcomingness and Facts
A recent article in The Atlantic by Science Writer Ed Yong about America's mishandling of the COVID-19 pandemic draws some key parallels to effective public relations. Read VP of Media Cherise Adkins's take here.
insights
Virtual Medical Meetings: A Q&A With Account Executive Montana Morris
Virtual is the new reality for medical meetings—read what Account Executive Montana Morris' had to say about her experience working on virtual events.
insights
How COVID-19 Changed Our Use of Emoji
COVID-19 caused a shift in the way we communicate, including how we use the universal language: emoji. For World Emoji Day 2020, we analyzed key trends and shifts in usage of emoji since the start of the pandemic.
insights
Spectrum Science—the Album Cover(s)
Spectrum Science is featured in MM&M's Agency 100—with a twist. Learn about the creatives who put together atomic album covers for this year's MM&M Top 100 issue.
news
Spectrum Selected for MM&M's 2020 Agency 100
The Agency 100 is MM&M's annual ranking of the top health and science agencies and how they're uniquely changing the industry.
insights
Now, and Always—How Pharma Brands Can Get Their Messaging Right During the Pandemic
As people look to health and science companies to lead us out of this pandemic, their reputations are on a bit of a high. Owner & CEO Jonathan Wilson shares with the Public Relations Society of America's National Capital Chapter how pharma can keep communications authentic to their brand.
insights
A Q&A on Science Communications with Scientific American
EVP Bryan Blatstein led a discussion with Scientific American to talk about the pandemic's impact on health and science journalism and how the industry is adapting.
news
Spectrum Science Participates in New York Wear A Mask Challenge
New Yorkers, don't be a yo-yo and wear a mask to protect those around you.
insights
Science Communications in the Time of COVID-19
This virtual conversation delves into insights from the frontlines of science and journalism with leading voices from one of the most well-known popular science magazines in the world, Scientific American.