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Digital Dose: Google’s Monopoly Trials, Brazil’s X Ban and Podcast Audience Quality

Curious about the latest digital trends? Our Spectrum Science Innovation Team has you covered! In this edition of Digital Dose, we’re breaking down Google’s latest monopoly trial, the rise of Bluesky and Threads after Brazil’s X ban, and why podcast advertisers are chasing quality over quantity.

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A Page by Page Summer Reading Challenge

Learn more about our Summer Reading Challenge and what books our Spectrumites recommend.

Celebrating Women's Equality Day and the Fight for Women's Health

On Women's Equality Day, Michelle Strier, Chief Strategy Officer, explains the critical role of voting in this year's election to continue to expand research around women's health.

Digital Dose: FTC's New Rules on Fake Reviews and Google's Privacy Pivot

The digital landscape is always changing. Stay up-to date on all of the most important updates with the Digital Dose. This edition covers updates from the FTC and Google that will help you adapt and thrive.

Award-Winning Impact: Spectrum Science’s Recognition Across Multiple Platforms

Success is best measured by the milestones we achieve and the recognition we receive in conjunction with our fearless clients. Spectrum Science is proud to announce our recent nominations at the MM+M, Creative Floor and PM360 Trailblazer awards.

Digital Dose: Lead Generation Ads and Influencer Faux Pas – What You Need To Know

In this edition of Digital Dose, we’re diving into Reddit’s new ad format and the FDA’s flag on pharmaceutical company Kaléo’s sponsored Instagram post with Brittany Mahomes.

Transforming HCP and Consumer Engagement: Insights from the Media Post Insider Summit

Ilona Ritoch, SVP of Media Strategy, explored groundbreaking strategies in HCP and consumer marketing. From fostering patient-centricity to innovative campaigns, the summit showcased the future of our industry. Discover how these insights can transform your marketing efforts.

Breaking the Spell of Bad Creative: Four Ways to Achieve Credible Creativity in Healthcare Advertising

Transforming healthcare advertising starts with authentic, emotional storytelling and creative innovation. At the Media Post Insider Summit, our Chief Creative Officer, Justin Rubin, shared insights on breaking free from outdated constraints. Discover four key takeaways to elevate your creative strategies and connect meaningfully with your audience.

A Recruitment Strategy for Today’s Clinical Trials

Elevate your clinical trial recruitment game with our must-read POV! Explore innovative approaches, from deep human understanding to data-driven optimization, that could revolutionize your enrollment outcomes.

Empowering Women's Health: Key Insights from MM+M’s Women of Distinction Event

At the recent MM+M event, a roundtable was held to discuss the importance of women's representation in medical research. Maia Arnold, our SVP of Scientific Strategy, emphasized the critical need for better communication and representation in medical research. Learn more about the strategies discussed to bridge the gap in women’s health and read the full conversation here.

Building Trust in an Age of Misinformation

Re_frame the Future is a video series hosted by our colleagues at Aurora, a Spectrum Science company, that publishes insightful interviews with change-makers across the health landscape.

Digital Dose: Violations, Algorithmic Sends, and Sponsored Newsletters – What you need to know

n this edition of Digital Dose, we’re diving into the EU Commission’s stance on Meta’s ad-free subscriptions, Instagram’s algorithm, and LinkedIn’s addition of sponsored newsletters.

Half Year Highlights: Spectrum’s Top Blogs So Far

As we reach the midpoint of the year, it's a great time to look back at some of our most read blogs that sparked insightful discussions and spotlighted deserving employees. Check out the reigning top 5 so far this year and stay tuned for more from our team.