How to Run an Influencer Campaign That Earns More Than Impressions

Influencer campaigns are everywhere, but how many truly make an impact? In our recent PRWeek x Spectrum Science podcast we uncover what it takes to turn influence into lasting change. 

Hosted by Gideon Fidelzeid, Editorial Director at PRWeek, the conversation features Spectrumites Bryan Blatstein, EVP and Head of Media, and Allie Golden, Group Senior Vice President. Together, they share how brands can build influencer partnerships that drive authentic connection and meaningful results. 

Too often influencer programs are treated as one-off transactions. As Blatstein and Golden explain, the most effective campaigns are built on authentic alignment between the spokesperson and the cause; when influencers feel personally connected, they deliver more than talking points. They become empathetic, credible advocates who often continue sharing the message long after the campaign wraps. “Campaigns that last are the ones whose story is authentic, the relationship is genuine and the follow-through is intentional,” Blatstein says. 

Throughout the discussion, the trio lays out the blueprint for influencer campaigns that go beyond vanity metrics. Their key takeaways include: 

• Define the right audience from the start and measure success through action, not impressions. 

• Work with regulatory teams early to balance compliance with creativity. 

• Provide journalists with compelling assets that make stories worth covering. 

• Plan for longevity so that campaigns evolve rather than fade after launch. 

Whether you’re in healthcare or any other sector, the lessons apply. True influence is not about reach. It is about authenticity, empathy and impact. Listen to the full 28-minute episode to learn how to build influencer campaigns that earn more than impressions, and reach out if you’re ready to take your campaign to the next level.