Science Communications in the Time of COVID-19

As part of our Spectrum of Perspectives series, Spectrum sat down for a Zoom conversation with two of the guiding voices behind one of the most well-known popular science magazines in the worldScientific American

Watch to hear from Curtis Brainard, Acting Editor-In-Chief and Jeremy Abbate, Publisher, moderated by Spectrumite and EVP Bryan Blatstein. 

Topics discussed include:

  • How the pandemic has affected Scientific American and its approach to the news
  • How marketers are responding and modifying their approach in the current environment
  • How readers are responding to the dominance of COVID-19 in news coverage

Read our Q&A overview here.

The communications landscape will continue to evolve in the weeks and months ahead—and we will keep bringing together a spectrum of perspectives on how to break through with important messaging during this challenging time. 

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