As part of our Spectrum of Perspectives series, Spectrum sat down for a Zoom conversation with two of the guiding voices behind one of the most well-known popular science magazines in the world—Scientific American.
Watch to hear from Curtis Brainard, Acting Editor-In-Chief and Jeremy Abbate, Publisher, moderated by Spectrumite and EVP Bryan Blatstein.
Topics discussed include:
- How the pandemic has affected Scientific American and its approach to the news
- How marketers are responding and modifying their approach in the current environment
- How readers are responding to the dominance of COVID-19 in news coverage
The communications landscape will continue to evolve in the weeks and months ahead—and we will keep bringing together a spectrum of perspectives on how to break through with important messaging during this challenging time.