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Turning AI Search Gaps into Strategic Advantage Using GEO

As AI search platforms like ChatGPT and Perplexity become trusted sources of health information, communicators face a new challenge: what happens when these tools surface outdated or incomplete information about your brand?  This was the focus of our recent Fierce Pharma Week panel where Spectrum Science’s Michelle Gross, Michelle Strier and Bryan Blatstein joined Bob Rambo, EVP of Marketing at NewAmsterdam Pharma, to explore how life sciences companies can get ahead of this shift through Generative Engine Optimization (GEO).

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