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Spectrum Science: Beyond the Science Quo
It’s been over six years since I agreed to acquire Spectrum Science—and what a ride it’s been.
VIEW ALL OUR THINKING
Happy Holidays, from our microbiome to yours!
Spectrumites have been infected with a serious case of holiday cheer.
The MM&M Podcast: Spectrum Science’s Michelle Gross and Justin Rubin
MM&M’s Editor-in-Chief Steve Madden spoke with President Michelle Gross and Chief Creative Officer Justin Rubin about our corporate rebranding, and what it’s like to turn the rebranding focus on yourself.
Science-first Communications: A Conversation With MM&M
Owner & CEO Jonathan Wilson, President Michelle Gross and Chief Creative Officer Justin Rubin reflect on how the agency's strategy-first approach is evolving to deliver media-neutral, atomic creative for client campaigns.
What’s All the Fuss About Content Marketing—And Why Should Healthcare Marketers Care?
EVP, Content Marketing Jack Laschever sat down with the Boston Global Healthcare team to share how content marketing can be an impactful component of a comprehensive intermedia strategy for health and science companies ready to reach new heights.
Spectrum Science Unveils Bold New Branding, Reflecting Transformation to Integrated Marketing, Communications and Media Agency in Healthcare Space
We have a new look and feel—read how our new brand embodies our evolution as an agency, helping to take clients beyond the science quo.
Ask A Scientist: How Does Genetic Mutation Contribute To Cancer Risk?
The BRCA genes are known for helping control cell growth, but what happens when they're mutated? Learn more in this edition of Ask A Scientist.
Women’s Equality Day: How Cultivating a Talent-centric Culture is Good for Business
Developing a culture that works for all individuals and focuses on talent rather than gender is key to making your company a success.
Ask A Scientist: A communicators guide to clinical trial results
Our scientists break down what to focus on to better understand and communicate results from a clinical trial or research study.
Ask A Scientist: What is a cancer vaccine?
There are vaccines for polio, the flu and measles, but have you heard of vaccines for cancer? Learn more about this area of cancer treatment..
Ask A Scientist: Precision vs. personalized medicine
The terms precision medicine and personalized medicine are often used interchangeably—but should they be? We break down the difference in this Ask A Scientist!
Ask A Scientist: Can humans really live in a galaxy far, far away?
Are we really ready for extraterrestrial experiences? We're discussing how traveling in space affects the human body—check it out!
#SXSW2019 Soundbites: Creating Better Campaigns with Psychology and Behavioral Economicss
Creating powerful ads takes a deep understanding of the human brain and how it reacts to content. Read one South by Southwest goer's takeaways about the power of using science to fuel your story!
Health Tech at #SXSW Asked and Answered
This year's South by Southwest Festival asked and provided answers related to the state of health and technology. Find out what we learned!
SciFi at #SXSW2019: Notes from the field
As a scientist, I am naturally a huge fan of technology and cool gadgets. I guess you could say that it’s in my DNA! Growing up, while the other ...
The Wisdom of KonMari: A Digital Health Take
The KonMari method has sparked a movement of tidying up one’s physical belongings. This first-hand take adapts the method to tackle digital clutter surrounding patient health.
Exclusive Spectrum Report: Holiday Cheer is Contagious!
Research elves at the North Pole Laboratory released a report on contagious diseases that are spreading this 2018 holiday season! Have you been infected?
Strategic Brief: Don't Give AI A Bad Name
Over-hyped and misunderstood, AI is often considered either an impossible utopian dream or a frightening dystopian future. At Spectrum, we believe there is a specific and unique role for AI in healthcare.
Ask A Scientist: Why do I need a flu vaccine every year?
Have no clue about the flu? Lucky for you, our team of scientists do! So say bye to achoo, and hello to learning something new.
Field Guide to Strategic Communications
Building a successful biotech firm requires a strong communications strategy. It can be scary, but you don't have to go at it alone. Let us be your guide.
Webinar: Midterm Elections: Winners, Losers, And A New Era Of Civility?
The 2018 midterm elections were perhaps some of the most anticipated in our nation's history and, for healthcare, the stakes have never been higher.
Strategic Brief: Let Engagement Drive Your Medical Meeting Social Strategy
We analyzed social media from leading pharma brands across five distinct medical meetings and found several key trends for successful engagement.
Spectrum Science Launches the Galileo6 Proprietary Market Intelligence Platform
Galileo6, an insights-driven data analytics tool, combines machine learning and measurement to uncover and evaluate conversations in real-time
When What the Research Says Isn’t What the Media Hears
Don't fall prey to questionable science. Science can be difficult to decipher, yet quality science deserves to be communicated and should rise to the top.
BRAND EQUITY: The Unexpected Key to Brand Perception
Building a successful biotech firm requires a strong communications strategy. It can be scary, but you don't have to go at it alone. Let Spectrum be your guide.
Shotguns or Arrows: Reaching the right targets with your biotech story
The key to successful communication for biotechs is a precision approach.
Ask A Scientist: What are predatory journals?
What's easily accessible but scary for the state of science? Predatory journals! Our scientists share how to spot them.
Measuring Impact and Engagement: Using Data to Drive Strategy
Getting media coverage isn’t what it used to be. For biotech companies looking to break through the crowded media landscape, it is essential to look in real-time, beyond the headlines, ensuring strategies are aligned with the most recent landscape.
Spectrum Named 2018 Medium PR Firm of the Year by PR News
This win comes during a pivotal year for the firm, during which it introduced Galileo6 as its first product, welcomed six senior hires into newly-formed roles and completed its sale to President and CEO Jonathan Wilson ahead of schedule.
Social Media: A Direct Line to Biotech Stakeholders
Social media is an ideal place for observing and participating in biotech industry conversations, offering opportunities to reach potential new investors and partners, boost recruitment efforts and engage with media.
It's about TIME...
What gets you up in the morning? At Spectrum, it's our passion to help others and make the world a healthier place.
Ask A Scientist: What is comparative oncology?
Our paw-some team of scientists tells us all about the new field of medicine where man's best friend is helping to develop advancements in cancer research.
AI – Friend, or Foe?
Artificial Intelligence can allow communications professionals to focus on what they do best – provide data-driven insights to make their communications strategies better.
Communicate without creative? Oh my, a biotech blunder!
For emerging biotechs trying to stand out amongst a sea of competition and make an impact, communicating visually can help get—and keep—the attention.
Trials and Tribulations: A Lesson in Data Communications
Positive results from a clinical trial are usually the best news for patients, healthcare professionals and a company - but the data isn’t always viewed positively by all stakeholders.
Ask A Scientist: What is a microbiome?
Our scientists (Petri) dish about these communities of microorganisms and their impacts on the human body. Class is now in session!
Ask A Scientist: What is artificial intelligence?
Is deep learning the same as AI? The answer may surprise you! Get the facts from our Medical Director and team of scientists.
Biotechs beware! Your personality will make or break your company’s image
Biotechs all want to talk about innovation, high-science and unmet needs. That’s exactly why they all run the risk of sounding the same. So, there’s only one thing worse than having a bad personality – not having one at all.
Ask A Scientist: What is an FDA adcomm?
Who is influencing the FDA when it comes to approving pharmaceutical drugs? We asked our team of scientists.
The 7 Letter Word PR Professionals Don’t Want To Talk About
The ability to know when to move fast and when to slow down is one of the big adjustments taking place as traditional PR agencies become integrated communications firms.
As communicators, we need to consciously balance our desire to deliver quickly with the true need - strategically delivering on goals.
A Heartfelt Thanks
Monday marked an important milestone. Jonathan Wilson completed the acquisition of Spectrum Science Communications from John J. Seng, its founder and former owner.
Sale Of Spectrum Science By Seng To Wilson Completed Ahead Of Schedule
Transaction closed one year early, based on unprecedented transformation and growth.
Success Starts with Strategy for Biotech Communications
A strategic communications plan is a must-have for emerging biotech firms looking to carve their nice in the marketplace.
Dear Biotech Executives: Press Releases are not the Strategy
An integrated approach is key for companies looking to build and maintain a share of voice.
Machine learning is changing monitoring as we know it – are you ready?
Machine learning is going to help communicators do our jobs better.
What can communicators learn from a paper map?
From maps to apps, the evolution of navigation shares a similar journey with monitoring.
Combating Chemophobia: 4 Takeaways from the HCPA Mid-year Meeting
Consumer goods companies are faced with eroding trust from a skeptical marketplace. How can we shift the narrative?
Spectrum Science Enhances Roster of Senior Leaders with Key Hires Filling Newly Formed Roles
Infographic: 5 Ways To Spend Flex Time Off
Innovation in Healthcare – How Communicators Can Light the Fire
There’s an insatiable need for innovation in healthcare. As healthcare communicators, we have the tools at our fingertips to help foster collaboration and innovation.
Stop monitoring, start engaging
Healthcare is changing. News is changing. Isn’t it time for monitoring to change too?
Biotech Start-Ups: Your Most Powerful, Yet-Untold Story
It’s imperative that emerging companies leverage their science to create a differentiated story for their brand and use a multi-dimensional approach in the marketplace.
Raising the Bar in Healthcare Communications
As health communicators, we need to truly challenge ourselves to move the needle with patients and physicians. Read more for three key things to deliver more than your previous day’s best.
Millennials: Game Changers in Health Communications
It’s no secret that the health landscape is changing rapidly, opening up opportunities for individuals who are passionate about lending their skills to help the greater good. Read more about millennials and the future of health communications.
Infographic: Unleash Your Creativity
Spectrum’s interns come from all over the world to learn firsthand about health and science communications. Are you ready to unleash your creativity?