Welcome to your dose of trending news from the digital universe, courtesy of the Spectrum Science Innovation Team.
In this edition of Digital Dose, we’re diving into the EU Commission’s stance on Meta’s ad-free subscriptions, Instagram’s algorithm, and LinkedIn’s addition of sponsored newsletters.
EU Commission Says Meta’s Ad-Free Subscription Offering Violates DMA
The European (EU) Commission has determined that Meta's ad-free subscription service, offered as an alternative to ad-supported access, violates the Digital Markets Act (DMA). This ruling impacts how personal data is processed and used by social media platforms, specifically targeting Meta's compliance with the new regulations. Read More.
Why it matters: Meta’s attempt at ‘data capitalism’ highlights the strict enforcement of privacy regulations under the DMA, emphasizing that there are no loopholes in this evolving landscape. Businesses relying on Meta's ad services must reconsider their strategies to comply with new regulations and avoid financial penalties. Staying informed about these developments is crucial for businesses to avoid legal issues and effectively adapt their digital marketing efforts, and Spectrum can help.
Instagram Reiterates Algorithmic Focus on Sends
Instagram Chief Adam Mosseri recently shared a post encouraging content creators to consider shareability when crafting posts for the platform. Inspiring users to tap the send icon and share the post with friends is “one of the biggest signals we use in ranking and can help your reach over time.” Read More.
Why it matters: As we create content to feed the social media beast, we need to keep platform algorithms in mind. Audience and message are the most important factors but versioning posts to maximize their algorithmic impact will help us make more—and more meaningful—social media connections. Mosseri stressed that making content shareworthy isn’t something creators should force, but looking at each post and asking, “would I send this to a friend?” can help to promote this specific kind of engagement and work the algorithm to our advantage.
LinkedIn Rolls Out Sponsored Newsletters
LinkedIn is expanding its sponsored content options for Company pages by allowing them to promote their LinkedIn newsletters. With a 47% increase in engagement with newsletters in the app in last year, users have indicated they are interested in consuming periodic updates in this format. Read More.
Why it matters: Sponsored newsletters may be valuable for brands hoping to get the reoccurring content they may already be developing in front of more users within their target audiences. This addition to the sponsored LinkedIn toolbox can increase reach, encourage more subscribers and be leveraged as a lead generation tactic. Let us help!
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Have questions or comments on the content of this blog? Email Innovation@SpectrumScience.com