Digital Dose: Most Popular Social Apps in the U.S. and LinkedIn Events

Welcome to your dose of trending news from the digital universe, courtesy of the Spectrum Science Innovation Team. 

In this edition of Digital Dose, we’re diving into the most popular social apps in the U.S. and new updates to LinkedIn Events capabilities. 

Facebook and YouTube Remain the Most Popular Social Apps in the U.S.

Pew Research surveyed 5,000 Americans to understand which social apps people use—not time spent, but whether they “ever use” the app. They found that Facebook and YouTube lead overall usage, with TikTok and Instagram dominating among younger audiences. TikTok, WhatsApp, and Reddit continue to show recent growth. Read More. 

Why it matters: Social media trends matter because they dictate where and how consumers engage, influence brand visibility, and determine which strategies deliver measurable impact. Staying ahead ensures your campaigns remain relevant, cost-effective, and aligned with audience behavior. 

Turn Every Event into a Growth Engine with LinkedIn Events

LinkedIn has rolled out new features for LinkedIn Events to help B2B marketers prove ROI, scale event promotion, and capture leads more effectively. Read More. 

Why it matters: With a 24% increase in events shared via LinkedIn in the last quarter, LinkedIn is integrating with ON24 and Cvent to expand capabilities, enabling creators to both manage and promote events in-platform. With their new “Lead Generation” objective, this ad format allows marketers to reach people most likely to register. These updates streamline event promotion, targeting, and lead capture—helping marketers do more with less and prove impact across the funnel. 

Interested in more? Don’t miss these additional digital headlines: 

• Key Trends for Social Media Marketing in 2026 [Infographic] [Social Media Today] 

• YouTube Improves Timestamp Controls, Expands Reply Suggestions [Social Media Today] 

• More Ways to Spot, Shape and Understand AI-Generated Content [TikTok] 

• Google Tests Direct Link to AI Mode from Search [Social Media Today] 

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