Last week, Amy Hutnik, President of Spectrum, and Jill Beene, head of Spectrum advertising and consulting, sat down with MM+M for their Strategies of Success podcast. The conversation covered everything from Spectrum’s evolution into the agency of the future and what that means to how we are using Source, our proprietary AI-platform to meet client’s goals at the speed of need. Here are the biggest takeaways from their conversation.
How Is Spectrum Driving Change?
It’s no question our industry is constantly in a state of flux. It can sometimes feel like we are the victim of change, but in reality, we should be in the driver’s seat. Jill Beene says, “A lot of information is coming at people really fast. This intentionality [to deal with these changes] is really important because it allows us to get ahead of things, not constantly sort of playing catch up.”
Our clients are working on tomorrow’s healthy outcomes today which requires proactivity for what tomorrow will bring. Even if we don’t know the challenges, our teams are prepared for the unexpected and set up to succeed. While other models talk about agility, Spectrum’s model lacks silos and internal competition that withholds innovation and preparation for change.
What Is the Agency of the Future?
In a world of slow-moving giants and siloed thinking, Spectrum is seeking to break the mold. Thus, the idea of the agency of the future. Imagine an agency experience that moves at the speed you need, spans beyond the exact needs in front of you and grows with you; that’s Spectrum Science.
Amy Hutnik says in the episode “When we say agency of the future, what we mean is really a partner that’s built to meet our clients exact needs regardless of the range of challenges that they might be facing.”
Spectrum is set up to do all of this and more. Our people are an interconnected web of experts prepared to scale with you, and Source, is just one example of that.
With Source, our clients have access to 11,000 freelancers across 150 countries who are able to help our projects scale up and down to deliver the best solutions on any timeline.
How to stay flexible and agile in the healthcare marketing industry?
Our ability to move quickly comes down to our people. We prioritize talent and that talent is powered by a purpose—to connect humankind to its best healthlife. We do our best to harness that talent with an environment that promotes interconnectivity.
“We have a sense of oneness at the agency where we can reach across our groups pull in the right talent for the right reason and the right need at the right time. And it’s a very freeing environment,” says Beene.
Spectrum is one P&L, operating under one unified strategic platform. This means no walls, no waiting, just bold moves and better outcomes for our patients. Do you want to experience the difference? Let’s chat!
