Champions of Change in Life Sciences

Each year, PM360 ELITE spotlights the leaders shaping the future of healthcare and life sciences. These individuals drive groundbreaking achievements who have made significant impacts in their field. From visionary leaders to pioneering researchers, they represent the best in the industry, leaving lasting impressions throughout their careers. 

This year, four of our very own have been selected for this prestigious honor. We are excited to share that Kate Cecil, VP Client Services; Marisa Larkin, Manager of Client Strategy;,  Modesto Rodriguez, Chief Creative Officer, Communications, and Alex Silverstein, Managing Director, Chief Technology and Innovation Officer have all been selected as PM360 ELITE. See below for more details on all our winners and check out the full list of winners here. 

Kate Cecil, Vice President, Client Services, Spectrum Science 

Kate Cecil has rapidly advanced at Spectrum Science, rising from intern to Vice President, where she leads major accounts and strategic initiatives in life sciences communications. Her defining career moment came during the FDA approval of a non-opioid pain management drug, which highlighted the real-world impact of her work. Kate is known for her empathetic leadership, mentorship, and solution-oriented mindset. She embraces emerging trends like social media and influencer engagement to amplify rare disease awareness, and is committed to fostering a supportive, empowering environment for her team. 

“Kate believes in being both a strategic thinker and a hands-on collaborator, ensuring that no task is too small or too big when it comes to supporting her team.” 

Marisa Larkin , Manager, Client Strategy, Hot Iron Health, a Spectrum Science Company 

Marisa Larkin leverages her deep expertise in pharmaceutical marketing and patient engagement—particularly in rare diseases—to drive initiatives that improve health outcomes. Her background in infectious disease research and risk assessment supports her strategic, cross-functional collaborations. Recently, she coauthored research on equitable support for students with epilepsy, accepted for presentation by the American Epilepsy Society. Known for her integrity, empathy and analytical approach, Marisa is a trusted partner across teams and clients. She also champions causes like epilepsy awareness, embodying Spectrum’s core values both professionally and personally. 

“Marisa treats everyone with fairness and respect, creating positive, collaborative relationships, and has established herself as a critical resource and extension of every team she is on.”  

Modesto Rodriguez, Chief Creative Officer, Communications, Spectrum Science 

Modesto “Mo” Rodriguez is a visionary leader with over 25 years of experience blending storytelling, strategy, and human impact across industries. His award-winning work spans fashion, tech, entertainment and healthcare, where he’s developed purpose-driven campaigns for issues like Alzheimer’s, opioid dependency and food insecurity. Notably, he led the creation of an interactive pediatric oncology campaign that made complex health information accessible to children. Mo believes in connecting brands and people through creativity that integrates health into everyday life, and he continues to push boundaries through emerging technologies and innovative storytelling. 

“A passion for emerging technology fuels Modesto’s commitment to pushing healthcare marketing forward.” 

Alex Silverstein, Managing Director, Chief Technology and Innovation Officer, CrowdPharm, a Spectrum Science company 

Alex Silverstein has transformed CrowdPharm’s operations by developing a proprietary global talent network platform that connects over 10,000 professionals across 135 countries in real time. A visionary leader in tech and innovation, Alex drives efficiency and scalability through cutting-edge solutions like AI automation, refined workflows and machine-learning applications. His forward-thinking mindset and holistic problem-solving approach have positioned CrowdPharm and Spectrum as a leader in AI-driven healthcare marketing. Known for his collaborative spirit and future-focused thinking, Alex inspires his team while continually pushing the boundaries of what’s possible. 

“Alex consistently pushes the boundaries of what’s possible, ensuring that CrowdPharm stays ahead of the curve in a rapidly evolving industry.”