Digital Dose: 2025 Updates to Instagram Metrics and Strategy

Welcome to your dose of trending news from the digital universe, courtesy of the Spectrum Science Innovation Team.

In this edition of Digital Dose, we’re diving into updates to Instagram’s Insights tab and how to strategically use various Instagram post formats.

Instagram Outlines Updated Performance Metrics, Including Audience Growth Indicators

Instagram has rolled out new elements in the Insights tab to give you more guidance on what content is resonating with your audience. Insights include:

• When people liked your reel/carousel
• Post‑level demographics and new followers
• Views

Read More.

Why it matters: These updates give brands a clearer understanding of who is engaging with their content and what is driving results. For clients, that means more informed creative and media decisions, especially when targeting specific demographics. By connecting directly to individual posts, we can optimize campaigns in real-time. These tools strengthen our ability to deliver data-backed strategies that improve reach, resonance, and return.

Instagram Provides an Overview of When to Use Different Post Types

Instagram has released a strategic guide on how to use its various post formats—Feed posts, Stories, Reels, Carousels, and Channels—across the stages of your audiences’ user journey. Read More.

Why it matters: Depending on your social media strategy, you may be focused on driving engagement or developing new audiences on Instagram. Instagram’s infographic shows where to dedicate your creative energy to align with your strategic goals. How does your current content calendar stack up?

Interested in more? Don’t miss these additional digital headlines:

• YouTube Experiments With New Display of Collaborators on Clips [Social Media Today]
• Instagram Now Requires Users to Have at Least 1,000 Followers to Go Live [TechCrunch]
• More Analytics Now Available in Threads [Meta]
• Instagram Says It Doesn’t Restrict the Reach of Posts That Include the Term Link in Bio [Social Media Today]

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